SlideBoom feed for Presentations by User: Ross Taylor http://www.slideboom.com Sat, 26 May 2012 05:52:01 +0100 http://www.slideboom.com/presentations/220225/HCA-Reputation-management-presentation

By rosstaylor    In Internet    1 year ago Reputation management in a digital world - presentation at Health Care Association Conference, October 11 2010

Tags: reputation, management, social, media, digital, pharmaceutical, marketing, health, care

]]> Mon, 11 Oct 2010 17:36:46 +0100 http://www.slideboom.com/presentations/198731/IAB-measurement-framework-for-social-media_FINAL4

By rosstaylor    In Internet    1 year ago Measurement framework for social media, developed by TMW in partnership with the IAB, and now adopted by the IAB as their standard approach.

Tags: social, media, iab, tmw, measurement, analytics, strategy

]]> Thu, 19 Aug 2010 06:23:20 +0100 http://www.slideboom.com/presentations/170115/Social-Media-for-Investment-Banking-and-wealth-managers---BNY-Mellon

By rosstaylor    In Internet    2 years ago Presentation given to BNY Mellon on the potentail application of social media opportunities.

Tags: social, media, investment, bank, bny, mellon, b2b

]]> Wed, 19 May 2010 10:59:01 +0100 http://www.slideboom.com/presentations/165698/Social-Media-strategy-and-execution---GDP-Network

By rosstaylor    In Internet    2 years ago An approach to defining a strategy for engaging in social spaces, adapted for GDP Network presentation to regional investment agencies

Tags: social, media, communications, strategy, investment

]]> Thu, 06 May 2010 07:57:01 +0100 http://www.slideboom.com/presentations/108987/social-media-seeding-strategy---avamys

By rosstaylor    In Health & Beauty    2 years ago An approach to developing a strategy to guide social media activity for Avamys

Tags: social, media, pharmaceutical, strategy

]]> Thu, 05 Nov 2009 07:34:18 +0100 http://www.slideboom.com/presentations/88849/digital-innovation-flat

By rosstaylor    In Internet    2 years ago A selection of themes which we see influencing digital marketing in 2009/10

Tags: digital, marketing, innovation, video, social, media

]]> Wed, 19 Aug 2009 05:21:56 +0100 http://www.slideboom.com/presentations/68815/social-media-strategy-for-healthcare

By rosstaylor    In Internet    3 years ago Social media is too important to use as an add on to tactical marketing campaigns. Social media demands a strategy to support ongoing engagement in this space, ensuring investments are targeted and consistent, bringing value to consumers as well as to business. This strategy has been put together with input from digitalTMW, Red Door and Pan Communications alongside other PR and advertising agencies across Creston.

Tags: social, media, healthcare, pharmaceutical, digital, marketing

]]> Wed, 20 May 2009 15:25:23 +0100 http://www.slideboom.com/presentations/64345/social-media-seeding-strategy-for-Dubai-May-2009

By rosstaylor    In Internet    3 years ago Social media is too important to use as an add on to tactical marketing campaigns. Social media demands a strategy to support ongoing engagement in this space, ensuring investments are targeted and consistent, bringing value to consumers as well as to business. This strategy has been put together with input from direct, digital, PR and advertising agencies from across the Creston group. This presentation has been adapted for the recent conference in Dubai.

Tags: social, media, strategy, dubai, uae, 2009

]]> Wed, 06 May 2009 00:38:54 +0100 http://www.slideboom.com/presentations/51011/Strategic-approach-to-social-media-by-Creston-plc

By rosstaylor    In Internet    3 years ago Social media is too important to use as an add on to tactical marketing campaigns. Social media demands a strategy to support ongoing engagement in this space, ensuring investments are targeted and consistent, bringing value to consumers as well as to business. This strategy has been put together with input from direct, digital, PR and advertising agencies from across the Creston group.

Tags: social, media, conversational, marketing, strategy

]]> Wed, 11 Mar 2009 17:31:08 +0100