MoBusiness Using your mobile site for an effective mobile marketing campaign

The Mobile Internet is the next big medium for companies and advertisers. Traditional media such as print, radio, TV, and the Internet are still relevant, but Mobile Internet takes marketing to the next level.

The first step is to Create a mobile site A mobile site allows your business to be accessible to anyone with a mobile phone.

What is a mobile site? A mobile site is a website configured for viewing through the smaller screen dimensions of mobile phones.

What makes it different from a regular website? 1. Regular websites can still be viewed on most mobile phones, but it is more difficult due to the larger size and heavier content. A mobile site addresses this issue.

What makes it different from a regular website? 2. A mobile site can have unique content and interface that takes advantage of the navigation system (i.e. the navi-keys) of a mobile phone

Why should I have a mobile site? A mobile site gives you extra visibility, allowing you to be accessible to your customers whenever and wherever It allows you to provide information more conveniently accessed via mobile phone (i.e. flight schedules/status; cinema schedules; transport schedules)

How to Use Your Mobile Site as a Marketing Tool 1. Maximize the mobile site tools Create product catalogs. Run polls/surveys on your customers Set up all kinds of forms (reservation, registration, job application, etc.) Activate Twitter feed to broadcast your updates. Share your own branded content via multimedia files that can be downloaded from your mobile site.

How to Use Your Mobile Site as a Marketing Tool 2. Mobile Coupon A mobile site is capable of delivering mobile coupons to consumers. This saves you the cost of printing and distributing paper coupons.

How to Use Your Mobile Site as a Marketing Tool How to deliver coupons through your mobile site: Upload mobile coupon image to your mobile site. Customers download the mobile coupon by visiting your mobile site. Customers show their mobile phone (with the mobile coupon on the screen) to your cashier.

How to Use Your Mobile Site as a Marketing Tool 3. Build a database Use the Forms tool to build a valuable database of both existing and potential customers. Create registration forms, reservation forms, feedback forms, or any kind of form that would supply you with relevant customer information.

How to Use Your Mobile Site as a Marketing Tool 4. Distribute rich media Use the file sharing tool to further build and enhance your brand. Allow your customers to download your own branded multimedia content such as ringtones, wallpapers, product demo and advertisement videos. You may also upload product brochures, manuals and other document files.

How to Use Your Mobile Site as a Marketing Tool 5. Interact with customers in real time Anything you put up on your mobile site is seen instantaneously, as well as anything your viewers post on your mobile site. You could also easily monitor site visits and feedbacks, allowing you to quickly reply to your customers.

How to Use Your Mobile Site as a Marketing Tool 6. Run complete marketing promos Use your mobile site as a medium for teasers, information campaigns, and other promo activities

How to Use Your Mobile Site as a Marketing Tool 7. Complement your existing website Put unique content and run unique promos or campaigns to drive customers to your mobile site. For example, upload information that is more likely and conveniently accessed by people on the go.

How to Promote Your Mobile Site 1. Mobile Code Display your site’s mobile code on all your advertising and corporate communication materials. Print the mobile code on the back of your business cards.

What is a Mobile Code? Two-dimensional barcode that can store a website address, phone number, email address, or serial number. Can be scanned by a camera phone or a barcode image scanner (not the laser scanner)

How to use the Mobile Code: Link to your mobile site – Place your mobile code on your website, blog, print ads, and other communication materials. Scanning the mobile code would take users to your mobile site. Mobile coupon – Embed a serial number or any other relevant information

How to Promote Your Mobile Site 2. m.sitename.com/.mobi domains Create a separate address for your mobile site, instead of simply using your website’s URL and redirecting users to your mobile site when they access it via mobile. This lets your customers know that you have a mobile site and will encourage them to visit your site via mobile phone.

How to Promote Your Mobile Site 3. Special offers accessible only on your mobile site Run promos or distribute coupons that are exclusive to mobile site visitors to encourage customers to use your mobile site.

How to Promote Your Mobile Site 4. Directory Submission There are a number of mobile site directories (free and paid) on the Internet. Submit your mobile site URL to get listed on the directories and make it easier for people to find your mobile site.

Start building your mobile site www.mobilemo.com/mobusiness.php