Web 2.0 and You what the world is saying Pen Lister, MSc PGCert 2009

While we were sleeping*… 9600 hours of video was uploaded to YouTube Every minute, 20 hours of video is uploaded to YouTube http://bit.ly/youtube-stats More than 3.3 million people became fans of a Facebook Page More than 10 million users become fans of Pages each day http://bit.ly/facebook_stats ©Thomas Friedman * average 8 hours

If Facebook were a country… It would be the 4th largest country in the world, with 300,000,000+ population The fastest growing demographic is those 35 years old and older Facebook has grown from 130m to 300m users in less than 1 year Dec 2008 130 million users: http://www.facebook.com/press/releases.php?p=69602 Nov 2009 More than 300 million users: http://www.facebook.com/press/info.php?statistics

Of the 36.9 million UK internet users in May 2009, 29.4 million visited at least one social networking website http://www.clickymedia.co.uk/2009/07/uk-social-network-statistics-july-2009/

YouTube is the second largest search engine There are over 200,000,000 Blogs 34% of bloggers post opinions about products & brands 25% of search results for the World’s Top 20 largest brands are links to user-generated content Ref: Erik Qualman "Socialnomics"

24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily Ref: Erik Qualman "Socialnomics"

Ways to make money, or raise ‘your profile’ Two Examples: Obama versus McCain AND ‘The Age of Stupid’ http://www.ageofstupid.net/video

Obama versus McCain February 2008 John McCain raised $11m via conventional fundraising Obama attended NO fundraising events AT ALL Instead… He raised $55m through online social networks http://bit.ly/obama_fundraising & ‘Did You Know 4.0’

The Age of Stupid I saw an item posted on the news feed of my Facebook, it was from my friend Janet, it was a video clip called ‘The Age of Stupid’…so I clicked on it I found out all about the film, the links, the conversations, the people… I heard their message http://www.ageofstupid.net/video

What’s your message? Can I hear it? Would I talk about it to someone else? Could I link to a YouTube or Vimeo video about it? Would I find it on Facebook? Could I follow it on Twitter? Could I see Flickr photos about it? Could I subscribe to it?

If I can hear your message, can I share it?? Could your message find ME?

So, you’re asking – how do I share my message? Get a Blog Blogs make feeds (that’s RSS) Make a Facebook Page and a Twitter account Make some video, and put it on YouTube

Have blog, will Feed Blogs are living web pages: Blogs can be followed by Technorati etc (ping lists) Blogs make Feeds Feed = RSS, Atom, XML, ‘Podcast’ Feeds make content syndicated With a feed you can have subscribers Feeds need Readers (aka Aggregators) Feeds can be submitted to Facebook

Feed journeys Via Email Subscribers Subscribers: iTunes or Google Reader Submit to search engines Facebook or any other social media profile or page

YouTube journeys penworksYouTube Facebook or any other social media profile or page Email sharing Embedded content in webpages Seen by search engines

Where is your message? What is your audience saying to you?

Thankyou Share it!