Using Twitter to Connect with Plugged-In Professionals, Mobile Moms, and Digital Dads Emily Clasper Suffolk Cooperative Library System CLASC, Inc. General Membership Meeting Tuesday, November 17, 2009

What is Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. http://en.wikipedia.org/wiki/Twitter

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called "tweets" of 140 characters or fewer.  These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. http://help.twitter.com/forums/10711/entries/13920 According to Twitter.com: What is Twitter?

How many characters may be used in a “Tweet”? A. 100 B. 120 C. 140 E. 180 D. 160

What percentage of American online adults say they use Twitter? A. 4 % B. 6 % C. 16 % E. 32 % D. 19 % Source: Pew Internet and American Life project survey conducted August 18th – September 14th, 2009 http://www.pewinternet.org/Infographics/Twitter-demographics--Fall-2009.aspx 13% in the last year. Nearly 1 out of every 5 online American adults.

Twitter use by Americans over the last year

What is the median age for a Twitter user? A. 18 B. 24 C. 31 E. 62 D. 47 Source: Pew Internet and American Life project survey conducted August 18th – September 14th, 2009 http://www.pewinternet.org/Infographics/Twitter-demographics--Fall-2009.aspx “Internet users age 18-44 report rapid uptake of Twitter over the last nine months.”

Source:http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html “The “teens don’t tweet” mantra may soon be a thing of the past.” -Adam Ostro, Mashable.com

Twitter use is growing most rapidly among what group of Internet users? A. Teenagers B. Mobile Users C. Job Seekers E. The self-absorbed D. Celebrities Source: Pew Internet and American Life project survey conducted August 18th – September 14th, 2009 http://www.pewinternet.org/Infographics/Twitter-demographics--Fall-2009.aspx As of September 2009, 54% of internet users have a wireless connection to the internet via a mobile device. Of those, 25% use Twitter.

Recent surveys have shown which group to be the emerging “Mobile Power Users”? A. Teenagers B. Businessmen C. Commuters E. Working Mothers D. New Yorkers The average cell phone bill for a working mother is 21% higher than the national average. Source: Scarborough Reaserch, Scarbourough USA+ Study, Relase 1 2009 http://www.scarborough.com/press_releases/Working%20Moms%20Free%20Study%20Version%20FINAL%209.24.pdf The average working mother is 27% more likely to read a newspaper online than the average American. Working mothers are 46% more likely to get coupons or promotional offers via text message. Working moms are more likely than other consumers to have high-tech items in the home and are the driving force behind upgrading that technology.

Claire, 10 months old Robert, 3 ½ years old

What percentage of mothers who own iPhones use it to access the Internet? A. 10 % B. 30 % C. 60 % E. 90 % D. 80 % Source:http://www.greystripe.com/wp-content/themes/gswordpress/reports/GreystripeAdvertisingInsightsQ309.pdf

Top uses of Mobile Internet by Working Mothers Source: Scarborough Reaserch, Scarbourough USA+ Study, Relase 1 2009 http://www.scarborough.com/press_releases/Working%20Moms%20Free%20Study%20Version%20FINAL%209.24.pdf

What percentage of surveyed “iPhone Moms” say they have downloaded content to their phones for their children to use? A. 5 % B. 23% C. 48% E. 88 % D. 62% Source:http://www.greystripe.com/wp-content/themes/gswordpress/reports/GreystripeAdvertisingInsightsQ309.pdf

Is the Mom audience migrating to Twitter? Source: http://www.voncoelln.com/eric/2009/06/19/moms-migrate-to-twitter-too/; Quantcast.com November, 2009

Is the Mom audience migrating to Twitter?

The Washington Post recently reported that schools in Maryland are using Twitter for: A. Informing the community about expansion plans B. Communicating with Parents C. Schedule faculty meetings E. All of the above D. Get support from local politicians Source: The Washington Post October 29, 2009 http://www.washingtonpost.com/wp-dyn/content/article/2009/10/28/AR2009102802573.html

“It’s a very cost effective way to communicate directly to people who basically want to get the content. We can throw pictures up … [link to] press releases and recordings. I think it’s a great tool in the toolbox.” - Dana Tofig, Georgia Department of Education Source: http://www.ajc.com/metro/content/metro/stories/2009/04/29/georgia_schools_twitter.html Schools and Twitter

Which country is considering adding social media literacy to the mandatory primary school curriculum? A. The United States B. The United Kingdom C. Canada E. Belgium D. Japan The proposals would require children in England to leave primary school familiar with blogging, podcasts, Wikipedia and Twitter as sources of information and forms of communication. Source: http://www.guardian.co.uk/education/2009/mar/25/primary-schools-twitter-curriculum

Librarians are using Twitter to: A. Connect and Network with other professionals in their field B. Broadcast library news, event information, and other announcements to patrons C. Stay informed about new developments in libraries, technology, and current events E. All of the Above D. Engage in conversation and discussion with community members

http://acceleratedbachelordegree.org/100-ways-to-use-twitter-in-your-library/ 100 Ways to Use Twitter In Your Library Librarians are using Twitter to: Read the latest news Identify experts in a specific area Find out what other libraries are doing around the world Share a tip on finding or accessing information Use as an assessment tool Find contacts working on similar projects. Answer Patron questions Have question and answer sessions Get feedback Find Trends Have conversations See what people are saying about your library and community Get information on conferences Keep up to date with internal developments Update patrons on new materials Stay informed of the most current technologies Get the word out about library programs Point out highlights on library websites Learn more about colleagues Link to interesting news stories Chronicle library visits Keep in touch with friends Interact with vendors Get news about authors Get Job Listings Read reviews

Which Children’s author is on Twitter? A. Mo Willems B. Laurie Halse Anderson C. Meg Cabot E. Jon Scieszka D. Sharon Creech @ciaobellacreech @megcabot @GuysRead @halseanderson @The_Pigeon

Children’s authors on Twitter http://taralazar.wordpress.com/2009/04/08/childrens-picture-book-authors-on-twitter/ http://www.themousehunter.com/blog/?p=1122

Other stuff for kids: Performers

Other stuff for kids: TV Shows

Other stuff for kids: Movies

Other stuff for kids: Movies

Other stuff for kids: Magazines

Other stuff for kids: Fun, Activities

Other stuff for kids

Resources for Parents

Resources for Parents

Which of these has the most “followers” on Twitter? (as of 11/16/2009) A. CDC Swine Flu Updates @CDCFlu B. New York Times @NYTimesOnline C. Oprah @Oprah E. The Green Bay Packers @packers D. Library of Congress @librarycongress 16,958 6,385 2,625,652 11,155 17,700

Professional Resources

Professional Resources

Professional Resources

Professional Resources

Professional Associations

Programs and Initiatives

Educational Resources

http://www.schoollibraryjournal.com/article/CA6703704.html?q=twitter Conference Participants

Tweeting Librarians

Tweeting Librarians

Tweeting Librarians

Tweeting Librarians

Tweeting Libraries

@smithlibchild

Twitter = Conversation © SAP 2009 / Page 48

Long Island Tweeting “Library Types” list: http://twitter.com/eclasper/long-island-library-types/members

Long Island Tweeting Libraries list: http://twitter.com/eclasper/long-island-libraries/members

How does someone get started with Twitter? A. Get an account and try it. B. Wait until your boss orders you to. C. Read some books about Twitter. E. You don’t. It’s a load of time-wasting garbage. D. Look around for some formal training sessions.

Resources for Beginners: Links to online resources to help you get started with Twitter: http://delicious.com/SCLSTwitterIntro Links to a variety of tools to use in conjunction with Twitter: http://delicious.com/SCLSTwitterTools

Thank You!!! Emily Clasper @eclasper Suffolk Cooperative Library System