Distinguishing Tell-a-friend Software from Other Marketing Tools

Tell-a-friend software was first successfully used by social networking sites in expanding their memberships. It automates the operation of the referral system of a website so that the information can spread rapidly from one subscriber to others.

This referral software is more than mere auto-responder. In most cases, it is an integral part in completing as online transaction such as purchase or subscription.

The tell-a-friend software is unlike other tools. It is an application program capable of providing leverage to the viral marketing campaign for a particular website. It is not just a builder of mailing list.

It is also capable of processing transactions by generating verification codes and confirmation links.

Since the invitation letters generated by the tell-a-friend software are based on the referrals of new subscribers, they have better chance of being read rather than simply discarded.

Multiple leads can be generated from just one person. The entire marketing campaign can spread fast like an epidemic.

A tell-a-friend software is a PHP-based application that exploits HTML, Perl and CGI scripts in generating personalized email invites.

With the right type of incentive, more referrals and customers will be generated in this manner.

Unlike other online marketing software such as pop-up scripts, the tell-a-friend software is not irritating. It does not hound potential customers in buying products. It does not send random spam mails.

The tell-a-friend software is capable of attracting the participation of target customers by exploiting social networks and focusing on common interests of certain groups.

Although a viral campaign can be done without this software, this software provides great leverage in assuring the success of a particular viral marketing campaign.

It is capable of multiplying the speed and reach of a particular viral marketing campaign. This is market leveraging with potential for exponential growth.

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