Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman karen.blakeman@rba.co.uk http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

Why should I look at Twitter? Essential part of reputation monitoring for all organisations Essential when researching companies, competitors, potential collaborators, products etc What’s happening at conferences e.g. Online 2009 Fantastic way of keeping up with new developments Drive traffic to information on your services But not just twitter..... You should be looking at all social and professional networks Forget web 2.0 or 3.0 or whatever - it is all part of the The Web 05/12/2009 2 www.rba.co.uk

3 Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BIPC Web site from these second only to Google Now also have a wiki!

Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 05/12/2009 4 www.rba.co.uk

Yahoo! Now includes options to limit search to selected networking sites Varies depending on type of search 05/12/2009 www.rba.co.uk 5

Firefox Greasemonkey script for Twitter Show results from Twitter on Google results screen 05/12/2009 www.rba.co.uk 6

What is being said? Twitter Study - Pear Analytics http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/ Pointless babble: 40.6% Conversational: 37.6% Pass-along value: 8.7% Self promotion: 5.85% Spam: 3.75% News: 3.6% BUT depends on who you are “following” and what you are searching for YOU decide YOU control and filter your Twitterstream 05/12/2009 www.rba.co.uk 7

Marketing and reputation monitoring 05/12/2009 www.rba.co.uk 8

Twitter ego-search! 05/12/2009 www.rba.co.uk 9

Twitter – reputation monitoring What are people saying about you? Oh dear.... 05/12/2009 www.rba.co.uk 10

Managing your Twitterstream and Twitter searches 05/12/2009 www.rba.co.uk 11 Tweetdeck – http://www.tweetdeck.com/

Searching Twitter Searching recent public tweets http://search.twitter.com/, http://www.twazzup.com/ BUT Twitter search does not cover the whole database, only recent Tweets Even advanced date search does not currently work on date range  05/12/2009 www.rba.co.uk 12

Searching Twitter Google advanced web search and use site search on twitter.com but not comprehensive 05/12/2009 www.rba.co.uk 13

Searching Twitter Use your Twitter client on your desktop, laptop, mobile, iphone e.g. Tweetdeck, Seesmic Review: 8 free Twitter clients for better tweeting http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2 Phil Bradley's weblog: Twitter Search - 20 alternative search engines http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html Most suffer from Twitter’s “recent tweets only” syndrome Some of the backup tools are more reliable 05/12/2009 www.rba.co.uk 14

Backup your tweets Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences Essential if you are using it as part of reputation monitoring and management Essential if you are using it as part of competitive intelligence Can use some of them to search further back than “current” tweets Can’t guarantee that Twitter will keep tweets for ever Can’t guarantee that Twitter won’t lose Tweets Can’t guarantee that Twitter will still be here tomorrow 05/12/2009 www.rba.co.uk 15

Backup your Tweets BackupMyTweets Home: Backup Your Twitter Account http://backupmytweets.com/ Backs up only your tweets on their web site as HTML, JSON or XML Need to keep a local copy in case site disappears 05/12/2009 www.rba.co.uk 16

Backup your tweets Twapper Keeper - Archive Tweets http://twapperkeeper.com/ Archive and organize tweets based on hash tags Hosted on their web site 05/12/2009 www.rba.co.uk 17

Backup your tweets Tweetdoc: Document your twitter event http://www.tweetdoc.org/ Search on hashtag or term, creates a PDF of tweets Tweets can be listed newest first or oldest first, but only “recent” tweets covered 05/12/2009 www.rba.co.uk 18

Backup your tweets The Archivist: Save And Export Twitter Searches Before They Go http://visitmix.com/Opinions/the-archivist need to download a program to your computer 05/12/2009 www.rba.co.uk 19

Backup your tweets Back up your tweets to a blog page LoudTwitter, http://www.loudtwitter.com/ Twittinesis, http://www.twittinesis.com/ 05/12/2009 www.rba.co.uk 20

Yammer http://www.yammer.com/, http://blog.yammer.com/ Corporate version of Twitter - keep everything within the organisation No 140 character limit, can attach files Can invite partners and colleagues from outside of the organisations (Priced service) I’m Yammering away… http://robwood.wordpress.com/2009/04/16/im-yammering-away/ At Nationwide, Yammer links rank-and-file with the C-suite http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=1ADC5D4FCDD14AD0A23CD6212B333684&AudID=3FF14703FD8C4AE98B9B4365B978201A 05/12/2009 www.rba.co.uk 21

Twitter in Business – some articles 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands - BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm Ten ways to make more of Twitter - Times Online http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742 SEO Manchester: Using brand mascots on Twitter http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html 'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf 05/12/2009 www.rba.co.uk 22

Twitter cheat sheets Getting Started with Twitter http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc Twitter Cheatsheet – Phil Bradley http://www.scribd.com/doc/20128389/Twitter-Cheatsheet Twitter Cheat Sheet 1.2 http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf 05/12/2009 www.rba.co.uk 23

Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman karen.blakeman@rba.co.uk http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License