12/9/2009 Branding yourself 1 Social Networking Branding yourself in Web 2.0 KEY/WaTEP Workshop Arvin C. Mosley, Jr mosleya@evergreen.edu

12/9/2009 Branding yourself 2 Web 2.0 Describes the new and emerging trends of the internet to “enhance creativity, communications, secure information sharing, collaboration and the functionality of the web” (Wikipedia). We are all interconnected and can interact with the internet. Web 2.0 is mostly concerned with new applications and how we “use” the internet. We now have online communities focused on sharing … info, pics, entertainment, job opportunities, thoughts, answers, video etc. Are any of you using Web 2.0 technology?

12/9/2009 Branding yourself 3 Web 2.0 and your online presence When you do a search for your name in ‘google’ what will people see? Is your name common? What online profiles with your name did you find? Do you ‘own’ them? Is it YOU? What info is online that you didn’t know about? How could it have gotten there? How can we ‘piece’ you together?

12/9/2009 Branding yourself 4

12/9/2009 Branding yourself 5 Networking Sites Social Facebook Myspace Black Planet Friendster Yahoo! 360 FriendWise Classmates

12/9/2009 Branding yourself 6 Free Web Building Sites Webs.com Metacafe AOL VideoBETA Free Video Hosting Sites

12/9/2009 Branding yourself 7 Content Sites HubPages Associated Content Home 43 Things - Goal Setting

12/9/2009 Branding yourself 8 Email How many accounts do you have? Why have multiple? How do you manage them? You have a question, they have an answer. Answer Sites Answerbag Ask

12/9/2009 Branding yourself 9 Blogging A blog can be a personal diary, a collaborative soapbox, a memo to the world, or your own private thoughts. A blog is a website that evolves daily/weekly/monthly. Blog types Words Personal/Corporate/News Genre Questions Various media (Art, Music, Picture, Video) Some commonly used sites Blogger.com Wordpress.com Thoughts.com Livejournal.com Okayblog.net Clearblogs.com

12/9/2009 Branding yourself 10 Self Publishing Publishing your work as an individual and not relying on a third-party publisher. Several websites allow you to ‘publish on demand’ Advertising, promoting and marketing are now up to the author. More difficult to get into larger retailers. Why self-publish? Obscure topic, new to the game, controversial topic, niche topic, complete artistic freedom, lower costs. Some commonly used sites: Selfpublishing.com Lulu.com Iuniverse.com

12/9/2009 Branding yourself 11 Branding Exercise What is the value of having an online presence? How can your online presence hinder you? How can you manage your brand online? How can Web 2.0 help you find scholarships, graduate programs or careers?