Quotable Quotations from Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

“Pink is not a strategy.” p. 144

“For better or worse, women notice everything.” p. 74

“Men are from Mars, women are from Lexus.” p. 242”

“People in ever conceivable industry are being challenged to create products and programs with female appeal.” p. 30

“Marketing Terminator-style will turn off far more women that it attracts.” p. 80

“Women are female first, and consumers second.” p. 25

“Women around the world are more similar than they are different.” p. 267

“Working women need services, not just products.” p.97

The courting of women bloggers is a public relations strategy that has exploded, , ,” p. 211

“It’s well known that women dominate in the selection and purchase of consumer categories, , ,” p. 36

“Collaboration is more fun.” p. 82

“The divorce economy means two of everything.” p. 85

“For men help is a four letter word.” p. 57

“Delayed marriage means more money spent on ‘me’.” p. 84

“Find a way to give fans a piece of the action.” p. 199

“Women have always viewed shopping as a social experience.” p. 253

Birds by morgueFile.com Produced by Wayne Kronz Quotations by Bridget Brennan From Why She Buys