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British Culture. A closer look at British culture today. Peter Hopwood British Council Croatia – Zagreb 20 February 2010 The British can’t speak English properly British food top of the menu Pedal power more popular than Facebook We’re all going on a summer holiday in the UK

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Great Britain (Britain) is made up of England, Scotland and Wales The United Kingdom (UK) is both Great Britain and Northern Ireland Greta Britain has a population of approx. 61 million

Great Britain (Britain) is made up of England, Scotland and Wales The United Kingdom (UK) is both Great Britain and Northern Ireland Greta Britain has a population of approx. 61 million

Great Britain (Britain) is made up of England, Scotland and Wales The United Kingdom (UK) is both Great Britain and Northern Ireland Great Britain has a population of approx. 61 million

What’s spoken in Britain? 250 languages spoken in London.

What’s spoken in Britain? 250 languages spoken in London. 850,000 teenagers were asked what is the main langauge spoken at home: English 608,000 Bengali 40,400 Hindi 26,000 Turkish 15,000 Arabic 11,000 Serbian/Croatian 700

What’s spoken in Britain? ‘Geordie’ – Newcastle ‘Scouse – Liverpool ‘Brummie’ – Birmingham ‘Glasweigian’ – Glasgow ‘Cockney’ – East London Welsh – Wales Gaelic – Scotland/Ireland

What’s spoken in Britain? ‘Geordie’ – Newcastle ‘Scouse – Liverpool ‘Brummie’ – Birmingham ‘Glasweigian’ – Glasgow ‘Cockney’ – East London Welsh – Wales Gaelic – Scotland/Ireland ‘Hackney Patois’ ‘Bradford Asian English’ ‘London Jamaican’ ‘Yoof English’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

‘She’s attractive!’, a yoof will say ‘She’s fine!’ or ‘She’s fit!’ Instead of using different tag questions like ‘…isn’t it?’, ‘…can’t you?’ or ‘don’t they’, a yoof will use ‘innit’ ‘It’s hot, innit!’, ‘You can dance really well, innit!’ or ‘They always say that, innit!’ Instead of using ‘very’ or ‘really’, a yoof will use ‘well’ (e.g. ‘I’m well tired’ or ‘You well got it wrong!’) Instead of ‘I don’t care!’, a yoof will say ‘Whatever!’. ‘That’s good!’ or ‘I understand’ - ‘Safe!’, ‘Sorted!’, ‘Sound!’ or ‘Wicked!’ If you understand what I’m saying’ ‘kindathing’ or ‘sortathing’ Instead of ‘think’, ‘the’, ‘that’, ‘what’ and ‘because’, a yoof will say ‘fink’, ‘da’, ‘dat’, ‘wot’ and ‘coz’

’ Za abbreviation for pizza Da bomb great, excellent Hench strong, tough, a strong male Keep it real be serious Lush good looking Moshin' shaking your head to loud rock music Phat really cool, great Phat-phree Not cool Piggin' eating Piff Good, superior. Stunting Showing off or posing. . Pee Money. Shifted Arrested. Pinky £50 note. Bruv Mate or friend. Mouldies Parents Ledge Someone who is greatly admired; a legend Clappin out of date Gratz Thanks Cotch down hang out, chill out or sleep

’ Za abbreviation for pizza Da bomb great, excellent Hench strong, tough, a strong male Keep it real be serious Lush good looking Moshin' shaking your head to loud rock music Phat really cool, great Phat-phree Not cool Piggin' eating Piff Good, superior. Stunting Showing off or posing. . Pee Money. Shifted Arrested. Pinky £50 note. Bruv Mate or friend. Mouldies Parents Ledge Someone who is greatly admired; a legend Clappin out of date Gratz Thanks Cotch down hang out, chill out or sleep

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

’ There has been a dramatic increase in the number of cyclists on the roads over the past 5 years. Popular cycling cities in Britain are Cambridge with 28% of people riding, followed by York 19% and Oxford 17% By 2025, London will have 800,000 more people and 400,000 more cars on the roads, buses and tubes. In 2009 Britain started the SKYRIDE campaign. Thousands participated in traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. 50% of journeys by car in London are less than 3 km. 58% of people in the UK will consider cycling in 2010. In 2008, the government created a competition to select Britain’s first ‘cycling’ town. Bristol won and was given money to improve better cycle lanes and increase parking. A new London Cycle Hire scheme, coming in May 2010, will be a public bicycle sharing scheme for short journeys in and around central London.

The freedom.

The freedom. Quicker travelling

The freedom. Quicker travelling Saves money

The freedom. Quicker travelling Saves money Helps lose weight

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress 6. Reduces accidents

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress 6. Reduces accidents 7. Reduces global warming

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress 6. Reduces accidents 7. Reduces global warming 8. Promotes healthier lifestyle

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress 6. Reduces accidents 7. Reduces global warming 8. Promotes healthier lifestyle 9. Everyone’s equal!

The freedom. Quicker travelling Saves money Helps lose weight Relieve stress 6. Reduces accidents 7. Reduces global warming 8. Promotes healthier lifestyle 9. Everyone’s equal! 10. It’s fun!

Food rationing policies, put in place by the British government during wartime periods of the 20th century, decreased the number of ingredients used and in turn limited the skills. British food tends to be ‘heavy’ due to the cold climate. Britons need big meals to keep the body warm unsuitable for Europeans from warmer countries Britain’s neighbours France, introduced ‘nouvelle cuisine’ which could not compare with British food. Why such a negative reputation?

Food rationing policies, put in place by the British government during wartime periods of the 20th century, decreased the number of ingredients used and in turn limited the skills. British food tends to be ‘heavy’ due to the cold climate. Britons need big meals to keep the body warm unsuitable for Europeans from warmer countries Britain’s neighbours France, introduced ‘nouvelle cuisine’ which could not compare with British food. Why such a negative reputation?

Food rationing policies, put in place by the British government during wartime periods of the 20th century, decreased the number of ingredients used and in turn limited the skills. British food tends to be ‘heavy’ due to the cold climate. Britons need big meals to keep the body warm unsuitable for Europeans from warmer countries Britain’s neighbours France, introduced ‘nouvelle cuisine’ which could not compare with British food. Why such a negative reputation?

Food rationing policies, put in place by the British government during wartime periods of the 20th century, decreased the number of ingredients used and in turn limited the skills. British food tends to be ‘heavy’ due to the cold climate. Britons need big meals to keep the body warm unsuitable for Europeans from warmer countries Britain’s neighbours France, introduced ‘nouvelle cuisine’ which could not compare with British food. Why such a negative reputation?

Food rationing policies, put in place by the British government during wartime periods of the 20th century, decreased the number of ingredients used and in turn limited the skills. British food tends to be ‘heavy’ due to the cold climate. Britons need big meals to keep the body warm unsuitable for Europeans from warmer countries Britain’s neighbours France, introduced ‘nouvelle cuisine’ which could not compare with British food. Why such a negative reputation?

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Why a better reputation over the last 10 years? The increase in the diverse ethic mix found in the UK with new flavours and ingredients Significant numbers of Polish immigrants to the UK creating Polish food shops Chinese quarters in most cities The UK is a lot warmer now than ten years ago enabling farmers to grow a variety of new herbs British wine respected by the French since it is easier to grow a better quality of grape In 2009 British restaurants received more MICHELIN STARS* than ever before The Michelin Guide sets the International standard for restaurant cuisine. An increase in cookery programmes on TV with British chefs having their own shows in the UK, USA and shown in Europe

Did you know? Interesting facts Getting Married Overseas is less expensive than getting married in Britain. There has been a 35% increase in 2009 as more couples got married on the beach, beside a traditional Greek Chapel or in a medieval Italian monastery. Status breaks: It's all about the Facebook status update! Yes people are happy to lie on a sunlounger but they also want to be able to brag about their holiday Many will still want to travel abroad as prices still decrease and also an andidote against the negativity of the crisis. A new type of holiday called 'Sporting widow' The period during a World Cup provides hundreds of bargains as everyone watches the games at home!

Did you know? Interesting facts Getting Married Overseas is less expensive than getting married in Britain. There has been a 35% increase in 2009 as more couples got married on the beach, beside a traditional Greek Chapel or in a medieval Italian monastery. Status breaks: It's all about the Facebook status update! Yes people are happy to lie on a sunlounger but they also want to be able to brag about their holiday Many will still want to travel abroad as prices still decrease and also an andidote against the negativity of the crisis. A new type of holiday called 'Sporting widow' The period during a World Cup provides hundreds of bargains as everyone watches the games at home!

Did you know? Interesting facts Getting Married Overseas is less expensive than getting married in Britain. There has been a 35% increase in 2009 as more couples got married on the beach, beside a traditional Greek Chapel or in a medieval Italian monastery. Status breaks: It's all about the Facebook status update! Yes people are happy to lie on a sunlounger but they also want to be able to brag about their holiday Many will still want to travel abroad as prices still decrease and also an andidote against the negativity of the crisis. A new type of holiday called 'Sporting widow' The period during a World Cup provides hundreds of bargains as everyone watches the games at home!

Did you know? Interesting facts Getting Married Overseas is less expensive than getting married in Britain. There has been a 35% increase in 2009 as more couples got married on the beach, beside a traditional Greek Chapel or in a medieval Italian monastery. Status breaks: It's all about the Facebook status update! Yes people are happy to lie on a sunlounger but they also want to be able to brag about their holiday Many will still want to travel abroad as prices still decrease and also an andidote against the negativity of the crisis. A new type of holiday called 'Sporting widow' The period during a World Cup provides hundreds of bargains as everyone watches the games at home!

Did you know? Interesting facts Getting Married Overseas is less expensive than getting married in Britain. There has been a 35% increase in 2009 as more couples got married on the beach, beside a traditional Greek Chapel or in a medieval Italian monastery. Status breaks: It's all about the Facebook status update! Yes people are happy to lie on a sunlounger but they also want to be able to brag about their holiday Many will still want to travel abroad as prices still decrease and also an andidote against the negativity of the crisis. A new type of holiday called 'Sporting widow' The period during a World Cup provides hundreds of bargains as everyone watches the games at home!

Blackpool

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

One in five Brits - or 4,000,000 people who holidayed abroad in 2009 - will holiday in the UK in 2010 The press have created a new word: Staycation – holidaymakers who have a holiday on home soil or stay at home with the family 38 per cent of 2,000 Britons were planning not to go away at all in 2010 but to spend any annual leave at home or short breaks A lot of people have booked leave, but are leaving it until later to decide what to do with it - whether to go away or just stay at home and take day trips instead Coach bookings are up by 80 per cent for 2010. TV Programmes such as Islands of Britain, A Very British Holiday and Britain’s Favourite View influenced peoples holiday choice Micro-luxury holidays; 2010 will see an increase in "micro luxury" - little treats for one or two nights as an antidote to frugal living More people are booking 4 and 5* holidays than ever before as many luxury hotels lower their prices. Did you know?

Cumbrian Lake District – Voted ‘Britain’s favourite view’

South Devon – The English Riviera

www.britishcouncil.org/croatia

Thank you. Peter Hopwood British Council Croatia www.britishcouncil.org/croatia peter@libris-komunikacije.hr

Thank you. Peter Hopwood www.britishcouncil.org/croatia peter@libris-komunikacije.hr www.libris-komunikacije.hr