Software that Works for Business Innovation! Why? Business irreducible complexity Software fundamentally hard Business-IT gap Almost no automation Software is not what it should be! Flexible Cost effective Usable Reliable How? Business model of problem Business & IT share same model IT helped by robots Iterative & incremental More Science not just Craft

© Mission Critical 1995-2010 2 Consumer Credit Multi-products Multi-access Channels Automated forms Ask minimum of questions

Consumer Credit Questions depend on channel Default values for quick simulation Advanced comparison with shopping menu © Mission Critical 1995-2010 3

Model Contains definitions of Products Simulations Etc. Contains their properties and relations © Mission Critical 1995-2010 4

Model – Rules Business rules extend the model Example, rule to compute price Referring to Excel spreadsheets © Mission Critical 1995-2010 5

Model – Rules Excel spreadsheets for risk scoring Risk factor tables Global risk function of the risk factors © Mission Critical 1995-2010 6

Model – Rules Validation rules Automatic input highlight © Mission Critical 1995-2010 7

Knowledge changed in minutes Add a new question With effect on the price Application automatically impacted Business Change © Mission Critical 1995-2010 8

Add validation rule Age limit for the insurance Application automatically impacted Business Change © Mission Critical 1995-2010 9

Real-life applications Insurance Finance Telecom Life-science Government Conclusion © Mission Critical 1995-2010 10 75% cheaper Free warranty Fast Time-to-Market ODASE™ Ontology Driven Architecture for Software Engineering The True Software Innovation