Web Analytics Methods

Web Analytics Web Analytics is a tool for measuring website traffic and lets you see real-time user behavior on your website. Off-site and on-site web analytics are the two categories of web analytics.

On-site web analytics technologies On-site analytics measures how visitors reached your site and how they interact with it. There are mainly two methods for data collection. Log file analysis and page tagging. Both collect data that can be processed to produce web traffic reports.

Log file Analytics Log file analysis is the processing of web server log files that contain the information such as what files are accessed, when, and who or what accessed them. The main advantages of log files are search engine spider reporting, server error code reporting, and information regarding download data.

Page Tagging Analytics A page tag is a small JavaScript code located in each page of your website. Page tagging is one of the most effective method for collecting detailed data on website visitors. Page tagging records an event only if the page is successfully viewed by visitors.

Sawmill Analytics Ltd Sawmill is a highly sophisticated and flexible analysis and reporting tool monitoring and reporting on web visitor traffic, site effectiveness, marketing ROI, online sales and so on. Website: http://www.sawmill.co.uk VisiData Limited Mulberry House Uffcott Wiltshire SN4 9LZ United Kingdom Ph: +44 (0) 845 250 4470

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