What Is Search Engine Optimisation (SEO) ?

Optimising a website to obtain high Search Engine Result Position (SERP) is known as Search Engine Optimisation (SEO). The purpose of SEO is to bring your site in the top pages of search engines when people search for specific keyphrases. For example if you own a SEO Company and you wanted to get your site listed in first page of search engines when people search for 'Search Engine Optimisation' or 'SEO services', your website should be optimised for these keyphrases as per search engine guidelines. Search Engine Optimisation

SEO Checklist Key factors to be considered while optimising a website are as follows: Domain Name – Choose short domain name and try to include your primary keyphrase in it. Domain extension – Choose country specific extensions ( eg: Use .co.uk for UK country specific traffic) Host Location - If you are attracting UK business host website in the UK server. URL name- include relevant keywords unique to each page in page names. Make SEO-friendly URLs. Create static pages whenever possible. Robots.txt file - Include a robtos.txt file which permits or denies access to robots or crawlers to areas of your site. Website Layout and Navigation structure - Make the website layout attractive and keep the navigation structure simple and user friendly Keyword Phrase - Use keywords that are being searched for. Add keyword synonyms to your content and include primary keyphrases in title, description,header tags, alt tags, anchor texts and body content. Continued.......

SEO Checklist Title and Meta description tag: Create title and meta description tag for the web pages by including 2 or 3 main keyphrases. Each page should have different title and description Page Content : Write attractive and relevant content by including main keyphrases Optimise images and use external CSS and Java scripts to reduce web site loading time The site should confirm to the W3C standards. Create and submit sitemaps Start a blog and participate with other related blogs. Find relevant websites within the same market sector and form a link partnership. Utilise relevant Social Networks and Forums related to your Market Sector. Create and submit articles, press releases and News feeds Make use of Web Analytics softwares to analyse the behaviour of visitors to your website

Black Hat SEO Techniques Following are the SEO techniques you should avoid Use of hidden text Cloaking Duplicate Content Keyword Stuffing Link Farms

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