Quotations from New Rules of Marketing and PR By David Meerman Scott “The new rules apply to you as much as to a corporation.” xxix   MethodMap.blogspot.com

“The new publishing model on the Web is not about hype and spin and messages.” 31   MethodMap.blogspot.com

“Social media can take the form of text, audio, video, images and communities.” 38   MethodMap.blogspot.com

“Blogging provides experts and wannabes with a way to make their voices heard, , ,” 61   MethodMap.blogspot.com

“Whether you call it — viral, buzz, or “word-of-mouth” marketing— having other people tell your story drives action.” 94   MethodMap.blogspot.com

“You can trigger a World Wide Rave, too—” 97   MethodMap.blogspot.com

“Marketing is not only about your product.” 120   MethodMap.blogspot.com

“One of the simplest ways to build an effective web site, , , is to target the specific buyers personas that you have created.” 127   MethodMap.blogspot.com

“You must now think like a publisher.” 132  

“Clearly and simply articulate what you want people to believe.” 137   MethodMap.blogspot.com

“Write for your audience.” 147   MethodMap.blogspot.com

“The online relationship begins the second a potential customer hits your home page.” 160  MethodMap.blogspot.com

“Create Content with Pass-Along Value that Could Go Viral” 160   MethodMap.blogspot.com

“People use Twitter to keep their ‘followers’, , , updated on their lives.” 180   MethodMap.blogspot.com

“What does your Twitter page look like?” 183   MethodMap.blogspot.com

“Social media takes the pervasiveness of the internet one step further.” 192   MethodMap.blogspot.com

“—There are many more blog readers than there are blog writers.” 193   MethodMap.blogspot.com

“Make your landing page copy short and the graphics simple.” 256   Quotations from New Rules for Marketing and PR By David Meerman Scott Mountain Lakes by morgueFile.com Created by Wayne Kronz MethodMap.blogspot.com