Explore how your district can get started using Facebook, Twitter, and YouTube for marketing your school. Learn how to make smart decisions and maintain a page with information of value. Leave ready to being using social media tools to connect and community with your community.  

Teachers don’t have a clear understanding about district expectations with social networking. Can they “friend” a student? Is there a clearunderstanding they won’t post negative comments about the school or administration? Should they have photos with them drinking?

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BacktypeCoTweetFacebook Insights Google AlertsHootSuite MonitterSocialMention TechnoratiTrackurTweetDeck TwendzTwitter Search

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School Marketing in a Social Media Jungle Andy Mann – Ed Tech Consultant Calhoun ISD

pptPlex Section Divider Welcome The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Guidelines Why Social Media What is Success Best Practices LETS TALK ABOUT… Monitoring Learn from Others Twitter Facebook YouTube http://socialmediaforschools.wikispaces.com

WHAT IS SOCIAL MEDIA? Social Media is An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of communication in various media forms including words, pictures and video. Social Media is interactive communication. Social Networking is defined by linking people to each other in some way. Examples include social network websites like Facebook, microblogs such as Twitter, media sharing such as FlickR, and YouTube, social bookmarking sites such as Delicious, wikis and more.

pptPlex Section Divider Guidelines The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

guidelines Teachers don’t have a clear understanding about district expectations with social networking. Can they “friend” a student? Is there a clear understanding they won’t post negative comments about the school or administration? Should they have photos with them drinking?

guidelines Provide staff with guidelines Always a school employee Include a disclaimer Be professional - posts/photos No staff/student relationship All communications should be done over school email Look at sample examples for business and my school version

pptPlex Section Divider Why Do You Need Social Media The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Why Do You Need Social Media? Let’s Get The Facts…

Social Media is the #1 Activity on the Internet!

By 2010 Gen Y will outnumber Baby Boomers…. 96% of them have joined a social network!

Only 14% of consumers trust advertisements… e.g. what you say about your school 78% of consumers trust peer recommendations! Word of Mouth matters Do you know what people are saying about you?

More than 300 Million Users… Share over 1.5 million pieces of content on Facebook…every day! Purpose-built Facebook pages have created more than 5.3 billion fans!

3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY! 2/3 OF THE GLOBAL POPULATION VISIT SOCIAL NETWORKS!

100,000,000 The number of YouTube videos viewed each day! 13 HOURS… the amount of video uploaded to YouTube every minute!

1382% The monthly growth rate of Twitter users from Jan-Feb 2009! 3,000,000 The average number of Tweets per day on Twitter!

Social Media Can Help You Communicate about student/staff success Attract and retain students Create school fans beyond Band Boosters Reduce gossip with the facts Be where your community hangs out – on Facebook

pptPlex Section Divider What is Success The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Stop rumors Communication Build Connections 2 way communications with community How will you measure success? Number of fans? Bond issue passing? What is success?

pptPlex Section Divider Best Practices The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

BEST PRACTICES Learn from the Best Business guidelines Kodak’s Social Media Tips District and Business Facebook posts Twitter tweets Social Media Guidelines for Schools

BEST PRACTICES Commit Staff 5 – 10 minutes per day 3 – 5 posts a week Social monitoring Someone who “gets it” Tech Department Administrative Assistant

BEST PRACTICES Start with One and Build Use only Twitter Grandville Public Schools Zeeland Public Schools Facebook fan page Create now; make public later to save the name

KRESA example

BEST PRACTICES Block Facebook for Students Potential to waste time and not support learning Most schools block social media sites for students Some open sites for staff

BEST PRACTICES Get Users Ask staff to sign up Link in email footer Post on newsletters Link from school website Evergreen Public Schools Most Important Provide something of value Users like to join a site others have joined. Develop a critical mass.

BEST PRACTICES Create “Utility” user & email Create a marketing FB user Requires unique email (need to access for validation) Facebook fan page is linked to this Facebook user’s account Privacy Settings & Schools attended Facebook doesn’t support this

BEST PRACTICES Driver Users to District Page Links to district webpage for more information Especially with Twitter Post 3 – 5 Times a Week Commitment to post on a regular basis Share a useful website Retweet a tip or link

BEST PRACTICES Negative Comments State district standards Encourage two-way communications Decide what is displayed Plan a reply strategy Sometimes - simply ignore or let others reply

BEST PRACTICES Monitor Leave Facebook Open Monitor school name Free Monitor Tools SocialMention Google Alerts HootSuite

pptPlex Section Divider Monitoring Tools The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

MONITORING Tools & Demo Free Monitoring Tools CoTweet Facebook Insights Google Alerts HootSuite Monitter SocialMention Technorati TweetDeck Twendz Twitter Search

Facebook insights Monitor Activity Fans Age Gender What they are doing Ridgefield Schools - Facebook Insights

pptPlex Section Divider Learn for Others - Twitter The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Learn from others - twitter Look at Bio

Learn from others - twitter Look at what is posted

Learn from others - twitter Share FACTS before students text rumors

Learn from others - twitter Link to other sites with related info

Learn from others - Twitter Drive traffic back to district website

Twitter – basics Key Decisions Create user name District logo Description Following others (time) Tweet from cell phone Use a Twitter tool to monitor and tweet

Twitter – basics Setup & Process Direct users to website Use short URLs Drive users to website What to share Customize background Commit to tweeting

pptPlex Section Divider Learn from Others - Facebook The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Learn from others - Facebook

Learn from others - Facebook

Learn from others - Facebook

Learn from others - Facebook Select the tabs that show

Facebook page – basics

Facebook page – basics Key Decisions Type of page Publish or not (yet) Wall – Default View Landing Tab Auto Expand Comments Fan Permissions

pptPlex Section Divider YouTube Channel The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Youtube channel

pptPlex Section Divider Thanks and Summary The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

Key Ideas Communicate School’s Social Media Guidelines to staff Look at examples from others Reserve username or page name Tweet or Post 3 – 5 times a week Share success and build relationships Address criticism/negative comments IN SUMMARY…

THANKS/CREDIT TO… Megan Faust - www.virtu-assist.com New Media Drivers License course - MSU Calhoun ISD – Mike Oswalt

FOR MORE INFORMATION: Andy Mann Educational Technology Consultant Calhoun Intermediate School District, MI manna@calhounisd.org 269.7879.2421 Resources available at: http://socialmediaforschools.wikispaces.com