ThoughtCommons - Why Media Industry Earns

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Slide 2

Businesses need to reach their consumers to tell them who they are and how are they better than the competitors

Slide 3

But, consumers aren’t interested in listening to boring, selfish and pushy businesses! Instead they are interested in entertaining, useful and informative stuff!

Slide 4

they read newspapers and magazines

Slide 5

listen to radio

Slide 6

stare at idiot box for hours

Slide 7

do almost every next thing online

Slide 8

Or just go hang out and bump into billboards!

Slide 9

Businesses pay for consumer’s eye balls & ears and buy some space at these interesting places to reach them Advertisement Buy This!

Slide 10

Every time a business wants to reach out to a certain number of consumers with a new message, it has to buy reach Reach: 10,000 People Cost Per Reach: 20 Bucks Total Cost = 10,000 × 20 !!

Slide 11

Businesses worldwide spend mindboggling budgets just to sell what consumers don’t really need.

Slide 12

Instead, hang on. Make something that consumers really need. And let consumers find you.

Tags: thoughtcommons thought commons business management media marketing product development consumer research market insights

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