Future of Openness in Mobile - Belfast 2010

+2

No comments posted yet

Comments

Slide 1

ON-button cc-licensed, see http://www.flickr.com/photos/troed/3326196676 (yes I can has GIMP skillz)

Slide 2

Notre Dame “construction began in 1163 and it was roughly completed circa 1345” http://www.flickr.com/photos/carlos_seo/3750383804/

Slide 5

this is innovation

Slide 6

and its not limited to one platform, difference in rate and catching up ”New project starts” – new apps using Flurry analytics http://blog.flurry.com/bid/24465/Smartphone-Industry-Pulse-July-2009 “While iPhone new projects have steadily increased by 30% month over month, Android's growth rate is accelerating, increasing by over 50% from June to July alone.”

Slide 7

“knee of the curve” (in this example “inflection point” isn’t mathematically correct) why this is true: “standing on the shoulders of giants” (Newton and others) and the body of technological knowledge keeps doubling -thus an exponential curve

Slide 8

What's the industry traditionally seen as the telecom industry, making mobile phones, cooperating with operator channels etc. so, hard to define. let’s see if it becomes easier if we start talking about open, open source

Slide 9

new industry new rules “The more we are threatened, the more we tend to cling to the familiar” – Kluge, Gary Marcus

Slide 10

picture: “Richard Stallman, founder of the free software movement, the GNU Project, and the Free Software Foundation. (Born 1953.)” http://www.flickr.com/photos/dunechaser/160405823/ http://en.wikipedia.org/wiki/All_your_base_are_belong_to_us

Slide 11

O’Reilly: This photo is licensed under a Creative Commons license. If you use this photo, please list the photo credit as "Scott Beale / Laughing Squid" and link the credit to laughingsquid.com. 

Slide 12

enter pirate kitteh as well http://cheezburger.com/View.aspx?aid=2350521600

Slide 13

IMPORTANT: I’m not saying RMS nor Tim O’Reilly has anything to do with the Pirate Party! Lots of room for misunderstanding here. ... come to the conclusion that it's about openness ... and that means "the industry" means something other than what we're used to

Slide 14

... and another name for openness is the participatory culture

Slide 15

... and this is nothing new, really, Hippel has been talking about this since the 70s

Slide 16

... and a lot of people apparently read Hippel’s ideas since customer involvement went up ;)

Slide 17

consumer is someone who receives one way communication customer is someone who might get a word in colleague is someone you work WITH <--- that’s what we want so how’s innovation done, then?

Slide 18

this is how we used to ”innovate”

Slide 20

open components becoming the norm (like linux + webkit for software platforms) is a huge de-fragmentation

Slide 21

a paper that supports the notion of scratching an itch but – what else does it say? include Tor Nörretranders views on ”mkaing the world a better place” (see The Generous Man)

Slide 22

but xkcd’s version is shorter and more to the point

Slide 24

http://www.flickr.com/photos/vermininc/3437337311/

Slide 25

what Seth Godin refers to as the lizard brain: http://sethgodin.typepad.com/seths_blog/2010/01/quieting-the-lizard-brain.html

Slide 26

factory photo: http://www.flickr.com/photos/whsimages/954443940/ quote from “Linchpin” - Seth Godin What factory owners want is compliant, low-paid, replaceable cogs to run their efficient machines. Factories created productivity, and productivity produced profits. It was fun while it lasted (for the factory owners). Our society is struggling because during times of change, the very last people you need on your team are well-paid bureaucrats, note takers, literalists, manual readers, TGIF laborers, map followers, and fearful employees. The compliant masses don't help so much when you don't know what what to do next. What we want, what we need, what we must have are indispensable human beings. We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven't realized this yet, or haven't articulated it yet, but we need artists.  Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. “What happens when the factory goes away?” - http://sethgodin.typepad.com/seths_blog/2010/03/the-factory-in-the-center.html the idea of the process which just needs feeding to produce results Is dead

Slide 27

starfish and the spider (brafman & beckstrom) self organizing vs centrally controlled ”leaderless organisations” starfish: http://www.flickr.com/photos/topyti/2314697295/ spider: http://www.flickr.com/photos/vickisnature/4248737993/

Slide 28

A Whole New Mind – Daniel H Pink

Slide 29

Vison Mobile, 2009 http://www.visionmobile.com/blog/2009/08/open-is-the-new-closed/ vs Kevin Kelly, 1998 http://www.kk.org/newrules/blog/2009/09/avoid-proprietary-systems-1.php network effect – Metcalfe’s law innovation at the edge of the network (Larry Lessig – The future of Ideas)

Slide 30

how to select cannot predict the stock market neither innovation (open source is like basic research) Selecting apps is like trying to be a VC. Expect to fail often.

Slide 31

http://www.flickr.com/photos/hypergenesb/44194512/ mention Matt Webb commenting on Reboot11 that Wikipedia and Apollo moon landings took the same number of hours in the same amount of time? Eye-opener. http://video.reboot.dk/video/486775/matt-webb-scope ”in the 1960s a generation of explorers went to the moon. our generation ... ”

Slide 32

Clay Shirky (web 2.0 conf, 2008) million human thought hours, http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html get figure on how many would ditch the TV if they have to choose (58%)? Twitter by deeped from Distruptive Media 2008 - https://twitter.com/deeped/status/1035839255 genY – the creators – the right-brainers

Slide 33

it’s not even up to us to ”select” the best for the user they will find the next cool invention/app all by themselves network effects

Slide 34

starfish photo cc: http://www.flickr.com/photos/residae/3106385327/ (cannot find a good way to put that into the slide, need to sort this out)

Slide 35

leaving observations perpetual change rapid increase, pace of innovation openness enables edge of the network effects

Slide 36

ON-button cc-licensed, see http://www.flickr.com/photos/troed/3326196676

Slide 1

the future of openness [in mobile] or: How I Learned to Stop Worrying and Love the Participatory Culture Troed Sångberg blogs.sonyericsson.com/troedsangberg twitter.com/troed ;

Slide 2

http://www.flickr.com/photos/carlos_seo/3750383804/

Slide 7

no change change once industry development

Slide 9

old PC industry old phone industry SW HW new mobile industry

Slide 10

http://www.flickr.com/photos/dunechaser/160405823/ all your source are belong to us

Slide 11

(cc) Scott Beale / laughingsquid.com

Slide 16

changing customer involvement Evolution of Openness – Open Innovation in Historical Perspective - Saarinen, J from: User-Driven Innovation - http://www.foranet.dk

Slide 17

ustomer olleague onsumer c c c

Slide 18

in the beginning innovation = differentiation = fragmentation

Slide 19

standardization ”there shall be twelve teeth around a central ring with one single hole and the teeth shall be flat tipped with angled sides and the diameter must be closely correlated to individual business needs depending on the region the majority of the sales is going to be made in and … ”

Slide 20

open source

Slide 21

Intrinsic Motivation in Open Source Software Development This papers sheds light on the puzzling evidence that even though open source software (OSS) is a public good, it is developed for free by highly qualified, young and motivated individuals, and evolves at a rapid pace. We show that once OSS development is understood as the private provision of a public good, these features emerge quite naturally. We adapt a dynamic private-provision-of-public-goods model to reflect key aspects of the OSS phenomenon. In particular, instead of relying on extrinsic motives (e.g. signaling) the present model is driven by intrinsic motives of OSS programmers, such as user- programmers, play value or 'homo ludens' payoff, and gift culture benefits. Such intrinsic motives feature extensively in the wider OSS literature and contribute new insights to the economic analysis. http://ideas.repec.org/p/wpa/wuwpdc/0505007.html Jürgen Bitzer, Wolfram Schrettl & Philipp J.H. Schröder

Slide 22

http://xkcd.com/619/

Slide 23

meritocracy “The essence of meritocracy is remarkably similar to Darwin’s ‘survival of the fittest’” http://blog.limkitsiang.com/2008/07/17/university-of-malaya-medical-student-intake/

Slide 24

SCARY http://www.flickr.com/photos/vermininc/3437337311/

Slide 25

meets resistance “The old principle lives on because practitioners are not comfortable with the vision – and promise – of the new” The Nature of Technology – W. Brian Arthur Linchpin – Seth Godin

Slide 26

http://www.flickr.com/photos/whsimages/954443940/ ”What happens when the factory goes away?”

Slide 27

http://www.flickr.com/photos/topyti/2314697295/ http://www.flickr.com/photos/vickisnature/4248737993/

Slide 28

right-braining http://www.flickr.com/photos/17657816@N05/2052487054

Slide 29

“Openness is a much-misunderstood word; a kind of good-will moniker to which people attach an impressive variety of definitions [---] but there is really no universal dictionary, no certification body, and an excessive amount of ‘openness’ marketing hype to help obscure rather than enlighten the mobile industry” – Vision Mobile “The key issue in closed-versus-open isn't private versus public, or who owns a system; often private ownership can encourage innovation. The issue is whether it is easy or difficult for others to invent something that plays off your invention. The strategic question is simple: How easy is it for someone outside of the host company to contribute an advance to their system or product or service? Are the opportunities for participating in your own network scarce or plentiful?”

Slide 30

http://www.flickr.com/photos/bhollar/2882204836 which bubble will burst next ?

Slide 31

http://www.flickr.com/photos/hypergenesb/44194512/

Slide 32

cognitive surplus 100* http://flickr.com/photos/aaronescobar/2170448724/ 1 000 000* *) million human thought hours

Slide 33

site http://deleket.deviantart.com/art/Sleek-XP-Basic-Icons-97279032 - search - social

Slide 34

a new speed of innovation

Slide 35

it’s not going to slow down keep up :)

Slide 36

the future of openness [in mobile!?] or: How I Learned to Stop Worrying and Love the Participatory Culture Troed Sångberg blogs.sonyericsson.com/troedsangberg twitter.com/troed ;

Summary: Presentation held at an Open Innovation conference in Belfast 2010-03-26, see http://digitalcircle.ning.com/events/open-innovation-conference for more information.

Tags: openinnovation opensource openness innovation sonyericsson

URL:
More by this User
Most Viewed