Client Introduction Kit 2009/2010

introduction Race Day Media is a rapidly emerging, owner-operated, marketing and public relations agency founded by Frank Maguire in 2007. In the early stages of building the frame work of Race Day Media, Maguire decided that he didn’t want to take on the role of a traditional agency. Maguire wanted Race Day Media to be a company that would bring real value back to the agency/client experience. Race Day Media was to be an evolution of the traditional agency/client dynamic, a much more beneficial relationship, a partnership between agency and client with growth as the only objective. Race Day Media provides a unique brand of expertise in sales, media, marketing and public relations services to marketers who are looking to connect their products and services with the automotive lifestyle market. Marketers look to Race Day Media to get the insider perspective, we know how to reach the automotive enthusiast because we ourselves are automotive enthusiasts. As enthusiasts, we have a genuine understanding as to what it takes to connect our clients with this highly sought after consumer market. In today’s economy, marketers more than ever are looking to stretch their budgets as far as they can. In this cost-conscious environment, large scale traditional media buys no longer make sense. Companies are looking for more cost-effective methods to deliver their message to the customer. These are the kinds of methods that Race Day Media provides its clientele. We develop cost effective strategies and concepts that bring our client’s value. Not a huge bill!  

introduction In the automotive marketplace, RDM currently works with Hyundai Canada, Forgeline Motorsports, Formula Drift, Yoparts.Com, Vertex USA and we also provide talent and management services to some of the brightest and up and coming race car drivers in today’s competitive racing scene. Although Race Day Media specializes in the automotive industry, we are already discussing opportunities with marketers outside the automotive sector. The RDM team possesses a natural aptitude for marketing and branding. No matter what the industry, product or service; we understand how to identify our clients target audience and construct cost effective campaigns that will allow us to connect their business to that audience. With RDM’s strong focus on providing the best overall value to the client, by delivering a diverse selection of effective and cost-conscious services, we partner with our clients to better their overall business unlike traditional agencies, whose profitability is determined by the size of their clients marketing budgets.  

Our mission With a "partnership" approach to our business, Race Day Media is dedicated and committed to providing our clients with industry leading sales, marketing, media and public relations services. We look at the market and your business from the "enthusiast" perspective. By doing so, we can create and develop idea's, programs and strategies that will not only be effective, but targeted and profitable for our clientele.

Public relations Race Day Media provides our clients with a full suite of public relations services. At Race Day Media, we believe that corporate communications can be an extremely vital component in successfully bringing a product or service to it’s target market. RDM can produce and distribute all of your companies most critical communications. Our staff has the talent to deliver press releases, product releases and announcements that will inform, but at the same time, generate measurable interest and publicity for your company and its products and or services. Race Day Media not only knows how to compose engaging content, but we can ensure that it gets into the right hands. Our media connections extend from the world’s leading magazine editors to the world wide web’s most popular e-zines and blog destinations. Race Day Media can also offer a non-traditional approach to your public relations needs. Do you have a promotional vehicle to design and build to promote your company or brand? - Let Race Day Media assist you in building a show quality vehicle that will be worthy of gracing the covers of the industries hottest publications. From the first day on the shop floor to its debut on the show floor; we will represent you to secure only the best in parts and service for your build. Need to get your promo vehicle featured? Photographed? - Race Day Media has the contacts and the relationships to get your vehicle into the pages of the industries leading publications.

Public relations One of Race Day Media's biggest strength's as a media/PR service provider is the strength and reach of our relationship's with the industries most popular publications and online destinations. Have you had trouble in the past working with media? Getting the press you require? Having your idea's or opportunities over looked? - We will work hand-in-hand with you in creating and executing your company's editorial needs and requirements. Beyond the wide world of media, Race Day Media can assist you in creating and developing relationships with the industries biggest talents. Everyone from spokes model's to competitive race car driver's, we can make the introductions and even assist in negotiations and brokering of sponsorships or appearance opportunities. We know who's hot and who's not. We will align your business with the most high profile and marketable personalities in our industry today.

RDM’s Public relations services PR Production/Distribution – Producing, and distributing your most crucial communications to the top journalists, and strategically targeted news portals. Development/Management of Press & Media Events– production, execution and management of press conferences, product launches, announcements/unveilings, and trade shows. Promotional Vehicle Development & Management - The procurement and solicitation of parts and services in the interest of building, developing shop and feature car's for the company's promotional purposes. Developing and managing sponsor relationships. Media Relations & Publicity Management -Developing, and executing promotional opportunities on your behalf. With the hottest publications, personalities, and online properties.

Media Services With close to 10 years of experience working with some of the industries biggest media vendor's and publishing companies, we can provide your company with "insider" insight analysis and evaluation. Before you go and spend those crucial marketing dollars, we will develop a media strategy that will ensure your company the best bang for your buck! Unlike other agencies, RDM does NOT work on a commission basis. We feel by doing this we can actively advise our clients to utilize more cost-effective mediums which allows our client's to avoid costly traditional media buys. In today's tech savvy market place, as a marketer, you don't need to spend money on big print campaigns or TV commercials. You can reach the same audience with the same message for little to no cost with a much more interactive and engaging experience. Race Day Media is an agency that is pioneering this concept. We can build you effective and user engaging campaigns through the hottest social networking sites and online destinations.

Media Services As a full service agency, we also offer video production and distribution and have many methods of campaigning them through our resources and non-traditional avenue's to maximize exposure. Through the use of highly trafficked online video destinations, we can assure that your campaign is viewed by your core market, at the same time providing you valuable visibility in more mainstream channels. Developing an online presence is crucial in today's marketplace and is much more cost-effective than investing your advertising dollar's on print campaign's that can be easily disregarded. With sites like YouTube, Vimeo, etc; it only makes sense to approach these avenue's as it will produce a much more cost-effective ROI, while simultaneously increasing brand awareness. Race Day Media can also offer you its representation as your media buyer, we can negotiate and broker all of your company's media/ad communications. From initial contact and information gathering to final approval. Race Day Media will work with media vendors, I.E; online, print, trade show, events, etc, to get your company the best value. Beyond traditional "paid for" ad/media communications, we will work with vendors to get your company those ever elusive "added value" opportunities as an inclusive component of your traditional media buy.

RDM’s Media Services Media Research & Analysis - Expert in-depth analysis, of traditional and non-traditional media providers. Find out how large. Don’t believe everything you see in a media kit. We get our clients the real data. Doing so allows us to ensure our clients marketing dollars are well invested. Media Planning & Buying – The RDM team has over 10 years experience selling media. In fact, for some of our clients. We still provide this service. We have sold media for some of the top names in the business. From magazines, to non-traditional mediums. As an "industry insider", we possess valuable information when it comes to pricing, placement and other factors. That give us an upper hand in one-on-one negotiations with media providers. Race Day Media we will also negotiate to get you those valued added opportunities. That can take a media buy to that next level. If you're not convinced that Race Day Media is the right partner for you, ask yourself this, who could prove more effective at purchasing your media than the same guy who you use to sell it to you? Social Networking/Media Marketing – As part of Race Day Media’s commitment to supply our clients maximum value. We highly recommend, the use of social media portals as a part of our clients marketing strategies. An effective social networking strategy has the potential to reach a much larger and much more involved, more receptive audience. Then any traditional means of marketing. Social media also proves to be extremely cost effective, as most of the portals carry no cost. From concept to management. Race Day Media can effectively activate, and manage all of your social networking solutions for you.

Experiential/Event Marketing Experiential marketing gives customers an opportunity to engage and interact with brands, products and services in sensory ways that provide the icing on the cake of providing information. Race Day Media creates personal experiences to help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. Race Day Media delivers their clients experiential marketing ideas that connect marketers emotionally to their potential customers. We bring our clients brand/product/service directly to the end-user. Everyone talks about the quality and the features of a product or service, the right experiential marketing initiative can prove those claims. By allowing the customer to experience that product/service/brand, first hand, when done right, it potentially can be the most powerful tool out there to win brand loyalty. From concept to staffing, RDM takes care of every aspect of your experiential marketing solution. Upon project completion, Race Day Media will provide you with a clear concise measured analysis as well as provide you with all customer and market research data that was collected by our team. Connect your business with emotion. Contact Race Day Media about activating your experiential marketing program today.

Creative/Design Services At Race Day Media, we also provide creative services and consultation at competitive market rates. We can help assist you from the foundation of your website up to the design and layout. Identity is everything and with our trend awareness, you can be sure that RDM will consult you with the upmost sincerity in building and maintaining your company’s image. Below are the services that can be obtained by any of our clients:   Vehicle Renderings – Project vehicles, promotional vehicles, prototypes Graphic Design – Print/Online Advertisements, fliers, logo, etc. Web Design – Programming, application development, shopping carts, flash, etc. Photography – Scouting, professional , editing, distribution, etc . Viral Video - Production, development, editing, distribution, etc.

Our Clients Hyundai Canada Formula Drift Holdings Forgeline Wheels THMotorsports Performance Publications Inc. YOParts.com PM Racing – Patrick Mordaunt Vertex USA / Speed Alliance

contact We can build you a program that will fit even your most unique needs. You’re the client, tell us what you want. It is our job to make it a reality. Thank you for taking the time to review this information. We will contact you shortly to answer any questions you may have and discuss how RDM can play an integral role in the success of your business. Frank Maguire – O: 647-340-4099 E:Frank@TGIRaceday.com Andy Kim - C: 415-385-5146 E: Andy@TGIRaceday.com Thank goodness it’s race day!