Trade-Off by Kevin Maney Key Quotations from the Book!

"High convenience is typically low margin, but huge volume." p. 87

"It (a book) is the purest, richest and most complete way to take what's inside one persons brain and move it into another persons brain." p. 195

"Convenience refers to how easy it is to get something." p. 34

", , , fidelity, , , it is the total experience of something." p. 29

"The trick is to avoid getting greedy and foolishly chasing a mirage." p. 52

", , , the tech effect constantly moves the borders on both convenience and fidelity, , ," p. 113

"Striving for either high fidelity or high convenience is the best strategy." p. 200

"There is a well-worn path for nations to follow that want to move from high convenience to high fidelity." p.133-4

"Don't forget the tech effect." p. 161

"Once in a while the market gets completely out of balance." p. 179

"As the fidelity/convenience trade-off shows, "mass luxury is a fallacy." p. 136

"Deeper into the fidelity belly, consumers start to actively dislike a product or service, , ," p. 105

"Convenience acts like antimatter to fidelity.“ p. 124

"Super fidelity or super convenience. This defines winners." p. 15

Quotations from the book, Trade-Off By Kevin Maney Lions by morgueFile.com Produced by Wayne Kronz Hosted at MethodMap.blogspot.com