Social media: What, Why, and How

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Social Media: What, Why, & How Presented by: Shalini Bahl, Ph.D.

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Our Path Today.. Social media assumptions... What and Why of Social media Building a strategy Company mission Social Media mission Target market Engage with L I P - Listen, Inform, Participate Integrate Policies around people & resources Measurement Opportunity cost The New Mindset

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A Fact The Internet is a magnifying glass – it magnifies the energy with which you approach it.

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About social media... What are your Beliefs, Assumptions, and Fears

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What is Social Media? The idea behind social media is not new...

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People have always come together to discuss and share thoughts and ideas...

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What is Social Media? Web based Technologies + Social Media =

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What is Social Media? Social media makes these Conversations possible among multiple people around the world using Web-based Technologies

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Social Media Sites: Types of Online Conversations Types of Social Media Websites Social Network Facebook, Twitter, LinkedIn, Ning Social Bookmarks Del.icio.us Social News Digg, Reddit Social Video & Photo You Tube & Flicker Blogs Blogger, Wordpress Presentation Slideshare Wikis Wikipedia, Wikispaces

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Get an idea... About 3 main social networks: LinkedIn, Facebook, and Twitter

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What is LinkedIn? A Formal Party: Suit and Tie Kari Renee on Flickr

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What is LinkedIn? Professional networking 50m members worldwide (econsultancy.com).

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What is Facebook? Semi-formal: Casual business Texas to Mexico on Flickr.com

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What is Facebook? Connecting with friends, associates, & customers 350m members worldwide

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What is Twitter? Cocktail Party 24/7 Mrs eNil on Flickr.com

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What is Twitter? An information network: Telling people what they care about as it is happening in the world. 75m members worldwide (econsultancy.com)

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Why Should You Care? Reason 1 Social Media makes your influence ripples Bigger! David Armano

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Why Should You Care? The 4 Levels of influence: David Armano Taken from David Armano’s Blog

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Why Should You Care? Reason 2 Authentic connections with customers, on a Regular basis

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Why Should You Care? Reason 3 Be the Expert!

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Why Should You Care? Reason 4 Listen to your customers!

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Why should you care? Reason 5: New Collaborations...

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Why should you care? Reason 6 Get the wheels of actions turning: Manifest abstract thoughts into written word... Nickso on Flickr.com

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Why Should You Care? Reason 7 And you can do all this FREE! Raisinsawdust @ Flickr.com

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Are you ready to use Social Media?

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Are you ready to use Social Media? But we are not teenagers...we know better than that. We have a plan...

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The Social Media Strategy: Consider these when adopting social media Policies Integration

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Social Media Strategy: iAM Business Consulting iAM Services

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I. Business/Event Mission What is your business/event mission? iAM’s mission is to inspire people to live their highest potential by providing marketing, social media, and mindfulness expertise

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II. Social Media Goals & Objectives Goals: Broader Build a brand and strong presence Stay informed Market expansion Collaboration Educate/inform potential customers Know my customers Customer service Build a community around a cause or brand Objectives: Measurable Website/Blog traffic Number of followers/new customers/collaborations Donations

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III. Target Market Customers Demographics Geographic Psychographics Behaviors Collaborations Grants & donor organizations

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Engage with L.I.P. IV. Reaching your goals with L.I.P.

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IV.i. Listen: Who? The people Your customers Competing business Latest research Collaborators Donors Other agencies impacting your business

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IV.i. Listen: What? The keywords Your business Competing business Your area of Specialization Your products and services Search words your customers would use Google’s Keyword Search

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IV.i. Listen: Where? The Channels Google Alerts Other alerts (keyword based from blogs, libraries, etc) Blogs RSS feeds Twitter Twellow Twitter Advance Search Facebook groups & pages & other social networks

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IV.ii. Inform: Who? THE PEOPLE Customers Collaborators Group members Supporters Community What: CONTENT Relevant Information Research Insights New products/services Demonstrations Events Where: CHANNEL Twitter (Hootlet) Blog Facebook Article marketing You Tube Social networks

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IV.iii. Participate Others’ Blogs comments Re-tweets & @ Mentions Facebook respond back to members & fans Facebook: Participate in other communities Other social networks relevant to your work Collaborate

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V. Policies: People & Resources Who all can you involve in contributing to your social media implementation? What are your natural inclinations to ensure that you will enjoy over long term What is the time you will devote to each media? Creating time for social media Having clear policies within the organization

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VI. Integrate Linking different social media channels (e.g. Hootsuite) Integrating social media with website Linking traditional channels with social media For e.g. Email newsletters can be posted on social media sites Posting on multiple channels Reaching out to other media channels and social networks

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VII. Measurement Twitter - Number of followers Hootsuite - statistics Facebook pages - Insight statistics Google analytics How do you feel?

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The New Mindset Social Media involves a new mindset and not tactics Be Open - to learn, listen, and participate Be YOU Share Do what feels right at the pace that feels right Regular & authentic communication Use social media to expand relationships off line & vice versa Be patient

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Enjoy the journey and the energy you build around your work...Thank you!

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Ways to connect with Shalini Bahl Email: shalini@iam-bc.com Website: http://iam-bc.com/ Blogs: http://mindfulmarketers.blogspot.com/ http://iamwomaninbusiness.blogspot.com Facebook: http://www.facebook.com/iAM.Business.Consulting The iAM Woman in Business Circle LinkedIn: http://www.linkedin.com/in/shalinibahl Twitter: http://twitter.com/shalinibahl AWEtv: Coming Soon!

Summary: There is still so much confusion about social media - what is it, why do we need it, and how to adopt it. Despite its obvious benefits, many people have limiting assumptions that stop them from trying social media. I made this presentation at the Massachusetts Small Business Development Corporation. The purpose was to get people to think about what beliefs are limiting them from using social media, to understand what exactly is social media, and then how to use it. I enjoyed presenting it and there were some good discussion points. Please post any questions you may have here and I will try to get back to you ASAP.

Tags: social media plan shalini bahl what why how

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