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Sample Distribution Mobile Media Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Sample Distribution “Need a Little More Face Time?” Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net

CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters Get a Little More Face Time The opportunity to interact face-to-face with your target demographic is one of the most valuable selling tools. Our access to enthusiastic brand ambassadors, coupled with extensive pre-event research and strategic location scouting, guarantees quality interactions with consumers. How Does Sample Distribution Work?

Airborne: Airport Marketing Airborne needed to increase brand awareness and customer loyalty, specifically targeting the hard-to-reach frequent flyer demographic. Challenge Winning Strategy Airport Marketing Sampling/coupon distribution Event scheduling/ permitting Highlights Results Over 800,000 samples distributed Two million indirect brand impressions Attack! obtained security clearance at Chicago O’Hare and Denver International Airports. Brand ambassadors infiltrated the high-traffic security checkpoints and boarding gates to hand out samples, bags and branded t-shirts. Attack! staffers reached thousands of departing and arriving consumers.

Virgin Atlantic: Premium Coffee Experience Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Challenge Winning Strategy Street Teams Jet-Pack Coffee Packs Publicity Stunts Guerrilla Marketing Projections Flyering Highlights Results Increased awareness of the Virgin Atlantic Premium Economy brand Distributed 3,000 mint tins to target market Distributed 4,500 branded cups of coffee to target market Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations. Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life.

Blisscotti: Product Launch Blisscotti needed an innovative way to create buzz around their brand and launch their newest product, Blisscotti Ice Cream Sandwiches. Challenge Winning Strategy Highlights Professional Drivers Brand Ambassadors Wrapped Vehicles Premium Distributions/Sampling Staff Training Attack! created a sampling program for the West Coast launch of Blisscotti in the San Francisco and Los Angeles. The program included 3 street teams, anchored by 3 branded Blisscotti VW Bugs, and a freezer truck full of product. Staff distributed product samples, coupons, and key messaging to the public, while the Blisscotti Bugs circled the areas in formation.   The coordinated, 3-car Blisscotti Bug formation was made possible with extensive training and the use of 2-way walkie-talkies.

Chase & United Airlines: Airport Marketing United Airlines and Chase wanted to promote their new Mileage Club Card while rewarding passengers at three of the top airports in the country. Challenge Winning Strategy Three major airports targeted TSA badge approval Brand ambassadors 5,000 travels kits distributed a day at each airport 130,000 travel kits distributed overall Highlights Attack! sent brand ambassadors behind security clearance gates. Teams distributed over 130,000 free travel kits to travelers on behalf of Chase and their new Mileage Plus Club Visa Card. Attack! staff managed branded tables in United terminals at Chicago O’Hare International Airport, Denver International Airport and Washington Dulles International Airport

The Face Shop: Walgreen’s Launch Increase brand awareness for THE FACE SHOP mask sheets’ U.S. debut at nationwide Walgreens locations. Challenge Winning Strategy Brand ambassadors Hand-to-hand sample/ informative leaflet distribution Material shipment and tracking Location scouting Schedule creation Highlights Results Events Executed: 196 Number of mask sheets distributed: 98,500 Number of leaflets distributed: 83,000 Trained TFS Brand Ambassadors Nationwide: 40+ Brand ambassadors in 20 US markets distributed informative leaflets and samples. Teams targeted local events popular amongst women 18- 45 years, including concerts, shopping events, charity runs and local Walgreens locations.

Dockers: Four Wearing Occasions Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.” Challenge Winning Strategy Pop up Performance Project Management Flyering Contest Street Teams/ Promotional models Highlights Results News media coverage 5000 flyers distributed 10,000 brand impressions Attack! executed a pop up performance in Downtown San Francisco. The famous “Quick-Change” artist sperformed and officiated a Dockers outfit contest. Winners received a free set of Dockers pants. The program was supported by heavy street-team flyering.

Safeway: Eating Right Drive awareness of “healthy diet alternatives” and create a positive buzz around Safeway's “Eating Right” line of products. Challenge Winning Strategy Costumed characters Consumer data collection Photographers/ green screen experts Brand ambassadors Sampling/Personalized premiums Highlights Results To view a video of the event, please visit: http://www.attackmarketing.net/attack-eatingright.php Attack! promotional models attended the 2008 San Jose Rock ‘n’ Roll Half-Marathon. Brand ambassadors provided personalized photo keepsakes in exchange for email addresses and other consumer data. Costumed characters cheered and educated runners on the benefits of an “Eating Right” diet on race day.

PartyPoker.net: World Series of Poker Provide top-quality staff to represent the PartyPoker brand during a week long marketing initiative in Las Vegas. Challenge Winning Strategy Premium distribution Promotional Models Field managers Pocket shifts On-call staff Highlights Results Over 120 promo models hired 10 field managers hired Information collected from 30,000 interested online poker players 3,860 staff hours worked Attack! managed PartyPoker’s 2-story booth on-site at the World Series of Poker. Promotional models distributed PartyPoker products on the Vegas Strip. Street teams collected consumer information and distributed entries for a $500 give-away.

Original Penguin: Italian Ice Carts Increase excitement and foot traffic surrounding Original Penguin’s SoHo retail location Grand Opening. Challenge Winning Strategy Branded Italian Ice carts Promotional coupon ($10 off) distribution Brand ambassadors 2,500 servings given out over four days Highlights Handsome Attack! brand ambassadors spent a long weekend outside of Original Penguin’s new SoHo retail location serving complimentary Italian Ice to passersby. Each treat was given out from an Original Penguin branded push-cart alongside promotional cards, redeemable at the new Original Penguin store.

Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net Thank You! Contact us for more information on Sample Distribution