The golden ratio of branding

Leonardo da vinci used it

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Balance is the basis of worldly existence. Those who try to break it ultimately fail. Copyright © Logo Design Consultant™, a custom logo design company.

Just imagine what would happen if the earth moves a couple of inches towards sun. This would mean total destruction of life. Only because “the balance was disturbed”. Copyright © Logo Design Consultant™, a business logos design company.

In science it is known as the Golden Ratio. Its approximate value is 1.618. Copyright © Logo Design Consultant™, a corporate logos design company.

Always wondered what is so special about Mona Lisa? Does it seem like just another painting? Its not… It’s the most amazing application of Golden Ratio. Take a closer look Copyright © Logo Design Consultant™, a company logos design company.

Talking about branding let’s see how AMA (American Marketing Association) defines a Brand. A brand is: a name, a term, a sign, a symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Copyright © Logo Design Consultant™, a website logo design company.

Let’s talk about the symbol/design or logo part. What are the bases of constructing one such logo which can Maintain the balance and Successfully project everything about your business at the same time? This is where comes in to play: The Golden Ratio Copyright © Logo Design Consultant™, a professional logo design company.

Apple was selling only around 6 million iPods by the year 2005. In 2006 their sales jumped up to 14 million iPods. What is it that they did to their product? Along with other changes they actually transformed their product look using The Golden Ratio. Copyright © Logo Design Consultant™, an online logo design company.

The hottest product which Apple had in 2005 was NANO 1G IPod. As soon as they launched the Classic 5g model their sales doubled. Among other things which they did to their product design was the application of Golden Ratio. Copyright © Logo Design Consultant™, a brochure design company.

As soon as a new object is created it develops a ratio or a relationship with all the already existing objects around it. Your being aware of the existence of this ratio is not making any difference to the world but to yourself only. Copyright © Logo Design Consultant™, a banner design company.

Those who used Golden Ratio always came up with master pieces and are often referred to as SUCCESS STORIES. Copyright © Logo Design Consultant™, a stationery design company.

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