Dental Librarians Group Annual Meeting Monday, 10th May 2010, London Social Networking Tools A day in the life of.... http://twitter.com/karenblakeman karen.blakeman@rba.co.uk http://www.slideshare.net/karenblakeman http://facebook.com/karenblakeman http://www.flickr.com/photos/rbainfo http://www.rba.co.uk/wordpress/ This presentation is licensed under a Creative Commons Attribution 3.0 License

Fire up the Tweetdeck! 09/05/2010 www.rba.co.uk 2 Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected twitterers (e.g. travel)

Yet more columns 09/05/2010 www.rba.co.uk 3 Search on my name/company (what are people saying about me?), monitoring other organisations, follow individual people (I’m not stalking you, Phil – honest!)

Twitter DMs (Direct Messages) 09/05/2010 www.rba.co.uk 4 Private messages Often quickest way to get hold of me!

Twitter for... [Twitter clients and apps other than Tweetdeck are available] Keeping up with friends and colleagues Asking questions and research (serious and otherwise!) Keeping up with the news BBC, FT, Channel 4, BBC Today Programme, industry newsletters etc. are on Twitter Keeping up with local information local networking events (e.g. TVSMC – Thames Valley Social Media Cafe), local newspapers, community police (Thames Valley Police – Caversham), local government, local people, pubs, restaurants etc. Marketing organisation and services, customer relations Reputation monitoring and management (what are people saying about me?) 09/05/2010 www.rba.co.uk 5

Twinbox for Outlook http://www.techhit.com/TwInbox/twitter_plugin_outlook.html Update Twitter status directly from Outlook. Receive Twitterstream updates in Outlook. Archive, manage, group and search your tweets in the same way you manage your email Search and track keywords Group tweets by sender, topic, etc using the Search feature Manage multiple Twitter accounts Assign custom folder and categories to new messages Use Outlook’s “Reply” and “ReplyAll” commands to send twitter direct messages and @replies Automatically sort new tweets into folders Shorten URLs with bit.ly See graphs of your Twitter usage statistics 09/05/2010 www.rba.co.uk 6

Twinbox for Outlook 09/05/2010 www.rba.co.uk 7

Next in my timetable - RSS for ... Current awareness and alerts newspapers, blogs, twitter customised alerts on topics or as part of reputation monitoring/management Embed RSS feeds in web pages and blogs for regularly updated content Provide users with RSS feeds of content to publicise services Read feeds in an online feed reader e.g. Google Reader desktop client e.g. FeedReader, RSS Bandit, Omea Outlook (2007 and later) Start pages e.g. Netvibes, My Yahoo, iGoogle, 09/05/2010 www.rba.co.uk 8

RSS feeds in Omea 09/05/2010 www.rba.co.uk 9

RSS in Outlook 2007 09/05/2010 www.rba.co.uk 10

Netvibes.com 09/05/2010 www.rba.co.uk 11

Email discussion lists 09/05/2010 www.rba.co.uk 12

Blog postings Check traffic, moderate comments Put up new postings 09/05/2010 www.rba.co.uk 13

Google Maps 09/05/2010 www.rba.co.uk 14

Google Maps 09/05/2010 www.rba.co.uk 15

Google Docs for sharing information & data 09/05/2010 www.rba.co.uk 16

Ego search and surf! Search on yourself or your organisation see what is being picked up and displayed in the top 50 results Search on competitors and similar organisations see what is being picked up and displayed in the top 50 results “Findability” Think video, podcasts, images, blogs, Twitter, presentations, Facebook, LinkedIn, RSS feeds...... Universal Search Optimization 101 - Search Engine Watch (SEW) http://searchenginewatch.com/3636421 09/05/2010 www.rba.co.uk 17

Ego search and surf! Blogger profile Twitter profile Facebook profile LinkedIn profile 09/05/2010 18 www.rba.co.uk

Ego search and surf! 09/05/2010 www.rba.co.uk 19

Google additional search options..... 09/05/2010 www.rba.co.uk 20

21 Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BL’s BIPC Web site from these second only to Google Now they have a wiki as well!

Tag clouds 09/05/2010 www.rba.co.uk 22 Analyse your web pages, blog postings, promotional literature. articles etc Wordle.net, Tagxedo, Tag Crowd, Tag Cloud Generator etc

09/05/2010 www.rba.co.uk 23

09/05/2010 www.rba.co.uk 24 Slideshare presentation pack embed Blog RSS feed

Presentations Excellent sources of information especially conference and event presentatiions Put them on slideshare.net, authorstream.com, slideboom.com Slideshare sometimes blocked  Decide on format and copyright license Allow people to download the original ppt or only display it within Slideshare or via your embedded link? Embed a Slideshare “presentation pack” Announce a new presentation on webpage, blog, Twitter, Facebook embed in web or blog announcement using code supplied by the slide sharing site LinkedIn has a Slideshare application so has Facebook (if you can find it in the new interface and work out how to use it!) 09/05/2010 www.rba.co.uk 25

Video Promotional material, general information, demonstrations, presentations, slidecasts, lectures Useful sources of information Youtube http://www.youtube.com/ Vimeo http://www.vimeo.com/ iTunes U videos and podcasts Load up your videos Embed Announce! 09/05/2010 www.rba.co.uk 26

YouTube – University of Sussex YouTube - University of Sussex Library film http://www.youtube.com/watch?v=WLdEZFeFs-k YouTube -Gavin Ashenden - The 20th Century Novel and the Supernatural. Sussex University http://www.youtube.com/watch?v=SFz3sVpe6Z4 09/05/2010 www.rba.co.uk 27

Vimeo – Manchester Libraries Manchester Lit List: Important News About Central Library http://manchesterlitlist.blogspot.com/2010/02/important-news-about-central-library.html Manchester Central Library - The Stacks on Vimeo http://www.vimeo.com/8715096 09/05/2010 www.rba.co.uk 28

09/05/2010 www.rba.co.uk 29 iTunes U

Download latest podcasts To laptop, phone 09/05/2010 www.rba.co.uk 30

Set up a Flickr account Choose a creative commons license to encourage others e.g. bloggers & journalists to re-use in articles about you Or search for creative commons photos to use yourself http://www.flickr.com/creativecommons/ 09/05/2010 www.rba.co.uk 31

FriendFeed – http://www.friendfeed.com/ 09/05/2010 www.rba.co.uk 32

Facebook Facebook for business or just keeping up with friends and family? Get a page because people expect you to have one, to make sure no-one else uses your name? Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed Search for people and companies Think about different emphasis to blogs and web pages – what are the important issues for your fans and friends Campaigns How to create brand awareness on Facebook http://searchengineland.com/how-to-create-brand-awareness-in-facebook-29014 09/05/2010 www.rba.co.uk 33

Facebook Check up on companies and people 09/05/2010 www.rba.co.uk 34

Brunel Library – vote on colour of new book bag! 09/05/2010 www.rba.co.uk 35

http://www.facebook.com/marmitebars Gathering feedback and opinions on the new marmite bar 09/05/2010 www.rba.co.uk 36

LinkedIn Check up on people, companies, groups 09/05/2010 www.rba.co.uk 37

What next? YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE Look at what you already have – can you do more with it using social media Play and experiment If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it! BUT....... 09/05/2010 www.rba.co.uk 38

...with a whole advertising team behind you.... 09/05/2010 39 www.rba.co.uk = more traffic to web site = MORE BUSINESS!

Simples! Thank you. Any questions? 09/05/2010 www.rba.co.uk 40 http://twitter.com/karenblakeman karen.blakeman@rba.co.uk http://www.slideshare.net/karenblakeman http://facebook.com/karenblakeman http://www.flickr.com/photos/rbainfo http://www.rba.co.uk/wordpress/