Quotations from Paul Gillin and the book, Don’t fear negativity. 5 Secrets of Social Media Marketing MethodMap.blogspot.com

Negativity can actually boost awareness. 10 MethodMap.blogspot.com

Social media is still new and the sheer pace of change has paralyzed investment. 17 MethodMap.blogspot.com

It’s also important to understand that market are conversations. 27 MethodMap.blogspot.com

Start with the business goal, not the tool. 22 MethodMap.blogspot.com

Most big corporations take themselves very seriously. 31 MethodMap.blogspot.com

There are gems buried in other search engines, too. 45 MethodMap.blogspot.com

Another useful Google filter is the “link:” command. 48 MethodMap.blogspot.com

Our task also doesn’t end with blogs. 53 MethodMap.blogspot.com

We’re not done yet. Go to YouTube, , , 54 MethodMap.blogspot.com

Make your initial contact meaningful and positive-- 60 MethodMap.blogspot.com

Craft a Program 62 MethodMap.blogspot.com

Blogs are fast and easy to update and require little technical skill to use. 73 MethodMap.blogspot.com

Search on “event blog”, , , 82 MethodMap.blogspot.com

Podcasts are not routinely accomplished by videocasts, , , 90 MethodMap.blogspot.com

Start slow and don’t try to post every day. 93 MethodMap.blogspot.com

Software applications are an intreguing marketing opportunity. 103 MethodMap.blogspot.com

Offer something of value. 105 MethodMap.blogspot.com

Social networks bridge the gap of distance and time. 110 MethodMap.blogspot.com

Myspace—Adults need not apply. 118 MethodMap.blogspot.com

Wikipedia has value to marketers, even if their brand is never mentioned. 137 MethodMap.blogspot.com

Don’t be a control freak. 167 MethodMap.blogspot.com

Rich quotations from the book Secrets of Social Media Marketing By Paul Gillin POWER images from morgueFile.com Slideshow by Wayne Kronz MethodMap.blogspot.com