Open Innovation presentation at ThoughtMade

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Slide 1

ON-button cc-licensed, see http://www.flickr.com/photos/troed/3326196676 (yes I can has GIMP skillz)

Slide 2

animate “how are THOUGHTS .. MADE” (remove the “every idea” here and revisit at the end)

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http://en.wikipedia.org/wiki/File:Frans_Hals_-_Portret_van_Ren%C3%A9_Descartes.jpg Descartes is about there being an observer. thus, an external I (dualism)

Slide 5

http://www.flickr.com/photos/kevinreed/2992674269/ Dennett about the self being an illusion, determinism includes predictive choices (good explanation here: http://reason.com/archives/2003/05/01/pulling-our-own-strings/1 ) if time: looong pres on qualia, mentioning blackmore and monica and how inputs becomes outputs. compare with “the computer didn’t want to .. “

Slide 6

brain takes in sensory input and generates output (movement, speech etc) tie this together with the we’re not filtering gadget later

Slide 7

information doubling rates http://www.kk.org/thetechnium/archives/2006/02/the_speed_of_in.php has numbers, more can be found in the documentary TechnoCalyps citing Robert Anton Wilson 1, 1500, 1750, 1900, 1950, 1960 … now every year (Kevin says 18 months) – so between 6 and 24 http://wikibin.org/articles/the-jumping-jesus-phenomenon.html important to name a final number just to shock? http://www.flickr.com/photos/lenbo/2032842547/

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and information and bright ideas are closely linked http://www.flickr.com/photos/sashafatcat/2950371787/

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there’s no lack of information, there’s a lack of filtering (re we’re all filtering the world for others) but

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“we don’t just filter the information, we … “

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we massage and create something new. just like a neural network takes a complex input and produces a symbol” = my main message because attention is one of few scarce resources

Slide 13

if time: tie in personal broadcasting with devices with AR as ever present receiver of curated info? http://www.flickr.com/photos/kk/5057390/ (replacing this picture with one from the actual conference I’m presenting it atm would be sooo nice)

Slide 14

Excellent book on gift economy: Tor Norretranders – The Generous Man

Slide 17

picture: “Richard Stallman, founder of the free software movement, the GNU Project, and the Free Software Foundation. (Born 1953.)” http://www.flickr.com/photos/dunechaser/160405823/ meme: http://en.wikipedia.org/wiki/All_your_base_are_belong_to_us

Slide 18

O’Reilly: This photo is licensed under a Creative Commons license. If you use this photo, please list the photo credit as "Scott Beale / Laughing Squid" and link the credit to laughingsquid.com. 

Slide 19

enter pirate kitteh as well http://cheezburger.com/View.aspx?aid=2350521600

Slide 20

IMPORTANT: I’m not saying RMS nor Tim O’Reilly has anything to do with the Pirate Party! Lots of room for misunderstanding here. ... the conclusion is one of openness

Slide 21

... and another name for openness is the participatory culture

Slide 22

... and this is nothing new, really, Hippel has been talking about this since the 70s

Slide 23

... and a lot of people apparently read Hippel’s ideas since customer involvement went up ;)

Slide 24

consumer is someone who receives one way communication customer is someone who might get a word in colleague is someone you work WITH <--- that’s what we want so how’s innovation done, then?

Slide 25

this is how we used to ”innovate”

Slide 27

open components becoming the norm (like linux + webkit for software platforms) is a huge de-fragmentation

Slide 28

a paper that supports the notion of scratching an itch but – what else does it say? include Tor Nörretranders extrinsic views on ”making the world a better place” (see The Generous Man)

Slide 30

http://www.flickr.com/photos/vermininc/3437337311/

Slide 31

quote from Arthur, lizard from Seth what Seth Godin refers to as the lizard brain: http://sethgodin.typepad.com/seths_blog/2010/01/quieting-the-lizard-brain.html

Slide 32

factory photo: http://www.flickr.com/photos/whsimages/954443940/ quote from “Linchpin” - Seth Godin What factory owners want is compliant, low-paid, replaceable cogs to run their efficient machines. Factories created productivity, and productivity produced profits. It was fun while it lasted (for the factory owners). Our society is struggling because during times of change, the very last people you need on your team are well-paid bureaucrats, note takers, literalists, manual readers, TGIF laborers, map followers, and fearful employees. The compliant masses don't help so much when you don't know what what to do next. What we want, what we need, what we must have are indispensable human beings. We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven't realized this yet, or haven't articulated it yet, but we need artists.  Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. “What happens when the factory goes away?” - http://sethgodin.typepad.com/seths_blog/2010/03/the-factory-in-the-center.html the idea of the process which just needs feeding to produce results Is dead

Slide 33

starfish and the spider (brafman & beckstrom) self organizing vs centrally controlled ”leaderless organisations” starfish: http://www.flickr.com/photos/topyti/2314697295/ spider: http://www.flickr.com/photos/vickisnature/4248737993/

Slide 34

how to select cannot predict the stock market neither innovation (open source is like basic research) Selecting apps is like trying to be a VC. Expect to fail often.

Slide 35

http://www.flickr.com/photos/digitalart/1129398927/

Slide 36

so is it all futile? just go to the casino? (prettier picture, but a little too stylish: http://www.flickr.com/photos/discopalace/478057069 )

Slide 37

http://www.opte.org/maps/ it’s about finding the hubs, the opportunities

Slide 38

this slide could be remade to better reflect to hubs of social networks and where to do your curation

Slide 39

it’s heeeereeee .. and has been for some time

Slide 40

conclusion, every idea counts because … … we are all curating, pattern matching, making the world simpler for the ones around us “making sense of the world for each other” (too close to the “Minds run […]” message to run by itself – adding to next end-of-pres slide)

Slide 1

innovation Troed Sångberg blogs.sonyericsson.com/troedsangberg twitter.com/troed ;

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philosophies of Mind

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http://www.flickr.com/photos/trentstrohm/205858578/

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http://www.flickr.com/photos/kevinreed/2992674269/

Slide 6

http://www.flickr.com/photos/lorelei-ranveig/2294885420/

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1950 … 1 CE 1500 1750 1900 http://www.flickr.com/photos/lenbo/2032842547/ http://www.flickr.com/photos/lenbo/2032842547/

Slide 8

http://www.flickr.com/photos/sashafatcat/2950371787/

Slide 9

"We are like dwarfs standing [or sitting] upon the shoulders of giants, and so able to see more and see farther than the ancients." Bernard of Chartres ~1130 CE

Slide 10

Information is the giant upon whose shoulders we’re standing

Slide 11

http://www.flickr.com/photos/jhf/2771447581/

Slide 12

http://www.flickr.com/photos/todbot/96085777/

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http://www.flickr.com/photos/kk/5057390/

Slide 14

http://www.flickr.com/photos/tirch/3905578828/

Slide 15

Free only exists if all you know is the gold economy

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http://www.flickr.com/photos/niosh/2492023651/

Slide 17

http://www.flickr.com/photos/dunechaser/160405823/ all your source are belong to us

Slide 18

(cc) Scott Beale / laughingsquid.com

Slide 23

changing customer involvement Evolution of Openness – Open Innovation in Historical Perspective - Saarinen, J from: User-Driven Innovation - http://www.foranet.dk

Slide 24

ustomer olleague onsumer c c c

Slide 25

closed innovation

Slide 26

standardization ”there shall be twelve teeth around a central ring with one single hole and the teeth shall be flat tipped with angled sides and the diameter must be closely correlated to individual business needs depending on the region the majority of the sales is going to be made in and … ”

Slide 27

open

Slide 28

Intrinsic Motivation in Open Source Software Development This papers sheds light on the puzzling evidence that even though open source software (OSS) is a public good, it is developed for free by highly qualified, young and motivated individuals, and evolves at a rapid pace. We show that once OSS development is understood as the private provision of a public good, these features emerge quite naturally. We adapt a dynamic private-provision-of-public-goods model to reflect key aspects of the OSS phenomenon. In particular, instead of relying on extrinsic motives (e.g. signaling) the present model is driven by intrinsic motives of OSS programmers, such as user- programmers, play value or 'homo ludens' payoff, and gift culture benefits. Such intrinsic motives feature extensively in the wider OSS literature and contribute new insights to the economic analysis. http://ideas.repec.org/p/wpa/wuwpdc/0505007.html Jürgen Bitzer, Wolfram Schrettl & Philipp J.H. Schröder

Slide 29

meritocracy “The essence of meritocracy is remarkably similar to Darwin’s ‘survival of the fittest’” http://blog.limkitsiang.com/2008/07/17/university-of-malaya-medical-student-intake/

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SCARY http://www.flickr.com/photos/vermininc/3437337311/

Slide 31

“The old principle lives on because practitioners are not comfortable with the vision – and promise – of the new” The Nature of Technology – W. Brian Arthur Linchpin – Seth Godin

Slide 32

http://www.flickr.com/photos/whsimages/954443940/ ”What happens when the factory goes away?”

Slide 33

http://www.flickr.com/photos/topyti/2314697295/ http://www.flickr.com/photos/vickisnature/4248737993/

Slide 34

http://www.flickr.com/photos/bhollar/2882204836 which bubble will burst next ?

Slide 35

http://www.flickr.com/photos/digitalart/1129398927/

Slide 36

http://www.flickr.com/photos/johnwardell/80126695/

Slide 37

http://www.opte.org/maps/

Slide 38

site http://deleket.deviantart.com/art/Sleek-XP-Basic-Icons-97279032 - search - social

Slide 39

Minds run the semantic web

Slide 40

… and that’s why we’re here

Slide 41

Troed Sångberg blogs.sonyericsson.com/troedsangberg twitter.com/troed ; making sense of the world for each other

Summary: A talk about open innovation from the perspective of brains and information held at the ThoughtMade party (see http://thoughtmade.com) in Malmö, Sweden at 2010-05-14

Tags: open openinnovation innovation mind internet thoughtmade

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