YES! Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin Persuasion is a science, not an art. 4 MethodMap.blogspot.com

Herds are persuaded because people are motivated to follow people. 15   MethodMap.blogspot.com

Commercials are typically designed to move products, not people. 19   MethodMap.blogspot.com

Those who work in public service should also consider the impact of their messages. 29   MethodMap.blogspot.com

, , , but too many choices might be overwhelming and ultimately demotivating. 84   MethodMap.blogspot.com

That little yellow square packed quite a persuasive punch. 50   MethodMap.blogspot.com

The first is significance. 54 MethodMap.blogspot.com

Of course the labeling technique isn’t limited to, , , the Empire. 70 MethodMap.blogspot.com

People make judgments about themselves based on observations of their own behavior. 77 MethodMap.blogspot.com

, , , the best way to ride a horse is in the direction that horse is going. 82   MethodMap.blogspot.com

If you’re like most people, when you know best, you want to tell the whole world about it. 93   MethodMap.blogspot.com

So what did they focus on, then they touted its weaknesses. 112 MethodMap.blogspot.com

—point your finger at external factors rather than at yourself—both you and your organization will likely end up losers. 123   MethodMap.blogspot.com

People show a greater desire for an object or opportunity when they learn that it is unique, , , 141-2   MethodMap.blogspot.com

Loss aversion is also important from a marketing standpoint. 148 MethodMap.blogspot.com

Let’s think about waiting in line. 150   MethodMap.blogspot.com

All in all, using memory aids will assure that your message doesn’t fade at the finish, , , 182   MethodMap.blogspot.com

, , , it can’t hurt to have another pair of eyes looking over the situation, , , 186   MethodMap.blogspot.com

Our first recommendation would be to get more sleep. 195 MethodMap.blogspot.com

 When we communicate, we help build and maintain relationships with others. 213-4 MethodMap.blogspot.com

MethodMap.blogspot.com Quotations from the book YES, by Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin Tigers by morgueFile.com Slideshow by Wayne Kronz