Quotations from Clayton Makepeace’s MakepeaceTotalPackage.com Makepeace Graphic Design 101 MethodMap.blogspot.com

I’ve seen poor design cut sales by half or even more. MethodMap.blogspot.com

So please – have a seat … you’re about to get your advanced degree. MethodMap.blogspot.com

Our mission is to make a sale. MethodMap.blogspot.com

Copy sells the product. Great design helps the copy do its job. MethodMap.blogspot.com

A serif type has little flourishes on each letter, while sans-serif types does not. MethodMap.blogspot.com

Type is available in various weights – from light to regular, to bold, to extra bold, to semi-bold. MethodMap.blogspot.com

Or it can be run in italics, or underlined. MethodMap.blogspot.com

Larger and bolder heads generally seize attention better than smaller, lighter ones. MethodMap.blogspot.com

Ironically,,, PMS 286 – “junk mail blue” – usually works well, too. MethodMap.blogspot.com

Strong colors grab attention far better than weak ones do. MethodMap.blogspot.com

Less Is More MethodMap.blogspot.com

Put it in black and white. The human eye likes contrast. MethodMap.blogspot.com

Subheads should be broken into coherent phrases. MethodMap.blogspot.com

Excessive line length kills readership. MethodMap.blogspot.com

Never end a page with a period. MethodMap.blogspot.com

,,, contact information on every spread. MethodMap.blogspot.com

Illustrations should never be used simply to “break up the text” MethodMap.blogspot.com

,,, make a testimonial believable by including a photo of the customer … MethodMap.blogspot.com

Master these rules and then break them – carefully! MethodMap.blogspot.com

“Will it make The promotion feel More credible, or less?” MethodMap.blogspot.com

“Will it make the page easier to read, or more difficult?” Quotations by Clayton Makepeace, MakepeaceTotalPackage.com Cactus by morgueFile.com Slideshow by Wayne Kronz MethodMap.blogspot.com