Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m. Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago. LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year. Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year. Flickr now hosts more than 4bn images. A massive jump from the previous 3.6bn I wrote about. More than 35m Facebook users update their status each day. This is 5m more than towards the end of July, 2009. Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months. Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month – this was around a billion last time I covered this. There are more than 70 translations available on Facebook. Last time around, this was only 50. Back in 2009, the average user had 120 friends within Facebook. This is now around 130. Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). As before, it’s no secret that users who access Facebook through mobile devices are almost 50% more active than those who don’t. Okay, so now some new stuff that’s worth considering when looking at social media marketing that I’ve not included in previous posts: There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. There are now 11m LinkedIn users across Europe. Towards the end of last year, the average number of tweets per day was over 27.3 million. The average number of tweets per hour was around 1.3m. More than 700,000 local businesses have active Pages on Facebook. Purpose-built Facebook pages have created more than 5.3bn fans. 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere. At the current rate, Twitter will process almost 10bn tweets in a single year. About 70% of Facebook users are outside the USA. India is currently the fastest-growing country to use LinkedIn, with around 3m total users. More than 250 Facebook applications have over a million combined users each month. 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Starbucks V2V – 20,000 members, 2000 events, a catalyst for conversation and connection inspiring people to contribute to a cause greater than themselves

JP Morgan – thought leadership / blogging Wells Fargo is a pioneer and leader in social media for financial services They have been blogging for three years – they used a blog successfully to manage their merger with Wachovia – they have an innovative Twitter stream and a successful YouTube page. Wells Fargo has a VP of Social Media, in-house bloggers and ‘Twitter responders’

Fidelity – one way comms... Thought leadership... Push news First Direct – customer engagement, reputation build, on-brand comms – drive people to personal contact eventually

Individual commentary Building profile Client ‘management’

Wealth Management Advisor Jeffrey Hoppenworth in Chicago – LinkedIn page with 365 connections (one year ago). LinkedIn is increasingly ‘going social’ with blog feeds, groups, company profiles, other apps

Myretirement shop from AXA – community of retired people, not just about financial planning, also about lifestyle and sharing

HSBC Small Business Network – thought leadership and extending those ‘experts’

Sharing links to editoriai via twitter, facebook – my own social network for friends includes both a BBC tech correspondent and a national sports reporter who post their own published work both to twitter and to facebook Both the Iranian election debacle and the ash cloud are fantastic examples of where social newsgathering has built the story. Never mind the UK election... Crowdsourcing – fact checking and multiple source location Journalists are using their own social network

ALL NEWS IS SOCIAL Creative Commons – for sharing, remixing and reusing: user must attribute to source ONE PLACE FOR NEWS. STORIES ARE EASY TO CONSUME, REUSE AND SHARE

My focus was primarily on the waning (but never unimportant) emphasis on “Media Relations.”  In the intervening months, as predicted, our role as “PR counselors” has evolved even more quickly than I suspected last June.Yes, “Media Relations” is still a critical part of the job.  In fact, it may be more important than ever, as many clients now realize that mainstream media results can rev the engine of online chatter in social channels.But I’ve been floored by the amount of “Customer Service” our team now handles.  This piece of the job accelerated far faster than I’d expected.For some of our large consumer brands, particularly those who have asked us to be part of their extended brand management team, we are fielding scores of customer issues.On any given day, the SHIFT team will:·         Monitor for mentions of the brand and/or relevant keywords, across the web, including “owned” brand properties (e.g., Facebook Fanpage)·         Flag and report on important issues and/or major crises related to consumer complaints and conversations·         Respond on behalf of the brand to minor Customer Service issues·         Identify and react to opportunities to insert the brand into a relevant conversation, in appropriate/respectful ways·         Report all issues to the client team as necessary for data capture and/or escalation·         Field and respond or direct Customer Service issues that come via the brand’s own website properties, including complaints and questions that come via emailAnd that’s just a partial list.  As noted on occassions too numerous to mention, Social Media is not only upending the Marketing Industry Players <http://www.pr-squared.com/index.php/2010/05/hail-frienemies-of-social-media-marketing> , it’s essentially crashing its way through any and all consumer-facing departments.The “PR industry” continues to benefit.How much longer before the PR team’s at the table with the Product Development team, counseling on “what the people want next?”

Rise of the trust of people like me A brand ‘promoter’ is worth over 60% more than an average customer due to extra spend AND their influence on other people’s spend

Social Media and Corporate Communications Our thoughts for BNY Mellon Presentation by Ross Taylor, Chief Digital Officer, TMW Lee Nugent, Managing Director, Nelson Bostock Communications

EDIT PRESENTATION TITLE IN HEADERS AND FOOTERS PANEL (INSERT MENU) This is not social media

Social media is About behaviour About trust About engagment About conversation This is social media

This is what it does

What about Government?

What about Central Government?

Efficient & Trustworthy Interact & Dialogue Infrastructure & Ways of thinking

It’s about relationships It’s about conversations, not communications

Depends on what they are trying to achieve… How do companies use social media?

Encourage consumers to share their passions Identify the influencers, extend your experts Support platforms to encourage customers to share Create connections between customers to reinforce their choice and commitment How do companies use social media?

Is it a conversation?

Blogs

Twitter

Linked-In for Advisors

Communities

Making Social Presence ‘Findable’

Are Journalists using Social Media? 2nd annual survey of Media in the Wired World (U.S., March 2010) Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 2008 48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008 66% are reading blogs 48% are viewing videos online 25% are listening to podcasts Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years 91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism

Attitudes are Changing. Fast. Peter Horrocks, Director of Global News at the BBC, comments on Social Media in Ariel, Feb 2010

Attitudes are Changing. Fast. Julian March, Executive Producer, Sky News Online, on the broadcaster’s rollout of Twitter client Tweetdeck across the newsroom

Why Journalists are adapting Time and resource-pressured 24-hour news: first is everything The Internet is a key research resource Eyeballs are harder to attract and retain: multimedia appeals Many more touch points The rise of citizen journalism Bloggers can build influential following quickly, even in niche sectors The reach of broadband!

How are Journalists using Social Media To promote their content Newsgathering, trendspotting & research Interviewing Crowdsourcing information Blogging Building their own social communities Creating a personal brand

What about Financial Media? Digital Trends Survey – PR Week, 13 May 2010 Almost four in ten financial journalists are now active on Twitter 70 per cent of those who use the platform finding it invaluable to keep abreast of developments in their field Almost 60 per cent said they used Twitter to actively search for news. Some 70 per cent of financial journalists say their editorial views are affected by online comments on their stories or blogs from readers. Three quarters of financial journalists now class themselves as multimedia journalists, rather than journalists concentrating on a single media. Half complain that the websites of financial services companies are not easy to navigate or lack the information that they need 

What about Financial Media? 111,823 followers 4,922 followers 58,608 followers 1,839 followers

Journalists and Social Media

The Evolution of the News Release

Meeting the Needs of the Digital Journalist

Today’s SMNRs

The Social Media Newsroom

Will Social Media Change The Way We Work? Yes, and it already has: Google is now the homepage for every brand and business in the world 400 million people use Facebook, 50% of them visit everyday Your customers will talk about your business online even if you don’t

Will Social Media Change The Way We Work? Yes, and it already has: We must listen: how can we be guardians of corporate reputation if we don’t know what’s being said about us? We must learn to take part: organisations need to develop a Social Media policy that allows effective contribution We must engage: expect a new job function to arise, the Community Manager... and for us to learn about the power of search It will be our role to: Produce, Propogate and Promote

Todd Defren, CEO, Shift Communications (US), developer of the original Social Media News Release More than Media Relations?

Effort Potential Reward

Define success and our path to it

What do we do next Listen Prepare a strategy, rules of engagement and a scorecard Find your experts and your influencers Introduce them carefully Measure engagement, refine and extend