The Princess M Factor Motocross Meet Runway Owner & Designer: Aletta Johansen

Specialty manufacturer and merchant New generation of apparel & accessories Creators of custom design products Cater to: Athletic Women Women in Motocross Independent Women Confident Women Contemporary Style Sophisticated Boutique Elegance Runway Sensation The Princess M Factor Who We Are

Target Market Serving a $9.7 billion industry Women in motorcycling Active women motocross racers Female consumers qualified to make purchases Female Consumers between ages of 16-34 Recreational female motorcycle riders Women within the motorcycle industry Various education levels The Princess M Factor Our Market

Create Business to Business Opportunities (B2B) – Dealers Establish Business to Consumer distribution (B2C) Build a secure website: Easy to navigate Information Hub Custom virtual design center capabilities Secured B2B online shopping Secured B2C online shopping Provide real-time access Inventory Control system Create functional API to integrate B2B with IC system Easy to use payment option systems: PayPal Authorize.net Bill Me Later Corporate credit cards The Princess M Factor Our Goals To Build Our Business

Transactional website Online sales: Consumers buy online or through a dealer Dealers buy (large volume) product: secured online dealer login site Direct phone or fax orders to Princess M Website requirements: Unlimited bandwidth Proper software support Multimedia capabilities Web builder and host manager Established mail program Marketing program: Search Engine Optimization Yahoo, MSN, Google Ad Campaigns The Princess M Factor Our Operations

New generation in product design product designed for the hard-core racer Focus purely on motocross market for women Unique online boutique-style company Unique customer services: Onsite fashion designers for custom designs Onsite fashion consultants for virtual chat and support Integrated bid-process system for authorized dealers Real-time IC system for dealers Custom built and design programs The Princess M Factor Our Competitive Edge

Startup Costs (Est. $115, 500) Website design/built SEO campaigns Application and database software Inventory control Software Product Item detail database Electronic sales order entry and shipping software Funding Resources Source #1 Small Business Loan (est. $90K) Down payment $22,5K Source #2 (Additional funding) VC Capital (Invest est. $40K) The Princess M Factor Funding Plan

We support our customers Loyalty Programs: Appreciation Program Dealer Co-op reward program Co-op credit of 2.5% on annual dealer sales Dealer sales must be greater than $10,000/year Co-op for use with advertising program Co-op for use with catalog production Co-op for use against future invoice payments Affinity Program Relationships built trust Mutual exchange program of information and recourses Industry leader forum relations Value based and relationship building tool The Princess M Factor Our Customers

The Princess M Factor We are here to stay! The Future of Elegance Has Arrived! Your eCommerce solution to beauty and elegance for you, the hardcore motocross athlete with the style of a runway model!