IMPORTANCE OF HASHTAGS IN INSTAGRAM

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IMPORTANCE OF HASHTAGS IN INSTAGRAM

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We are in the new era of marketing which is both simple yet complex. Social Media has an ocean of people who are further exposed to millions simply by the power of one hash tagged word.

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The hash tag sign is created by using the symbol # in front of a specific word or words without spacing them.  Sometimes people use hash tags for fun while mostly businesses are using it to brand their companies or track their brand through social media. Social Media Marketing Company, Softtek Solutions, credits the use of Hash tags as very valuable, especially for the Instagram users.

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Branding on Instagram – Since Instagram is one of the fastest growing social media platform, the use of hash tags comes in very handy. Using hash tags pictures is an Instagram Marketing tool which has shown to yield much better results than using random posts regarding your brand.

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The key is to keep the post simple and filled with content to direct the user back to your website or link. It is suggested to use the hash tags for just 1-3 words per post because over loading a tweet or post by excessive hashtags can make your brand or company look like a spam.

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Improves visibility– The minute you market your brand on Instagram, it raises the visibility and raises curiosity amongst the people. If you wish that your products and services are available to all, you must use hashtags. Once people are familiar with the list of products and services they will associate the hashtags with your company only.

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Follow the trend- The trend of posting pictures is like a whirlpool which has taken every one by a storm. However it is imperative to remember that only posting quality pictures is not enough. If you wish to be trendy and in vogue, you must use the hash tags. When those get hit they get flashed across all media platforms as well.

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If you too are looking to explore and learn more about the world of hashtags and its importance on Instagram, visit the best Social Media Company Softtek Solutions.

Summary: The hash tag sign is created by using the symbol # in front of a specific word or words without spacing them.  Sometimes people use hash tags for fun while mostly businesses are using it to brand their companies or track their brand through social media.

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