YOU TUBE TO END ANNOTATIONS IN MAY 2017

0

No comments posted yet

Comments

Slide 1

YOU TUBE TO END ANNOTATIONS IN MAY 2017

Slide 2

One of the biggest names in the world of online games and video watching, YouTube is a popular medium today. In 2008, YouTube had launched Annotations Editor. It was meant to serve the purpose of creating links to other videos, write little funny anecdotes, share a joke, or add information of a video you like a lot etc.

Slide 3

Today the world is living half of their lives on their mobile phones.  Mobile Media Marketing statistics have shown that a staggering number of 1 million people are using mobile phones in India alone. In other words you have to tap and provide your audience a smooth mobile search experience. Back in 2008 when the YouTube annotations were brought to effect, the scenario was not like this. It was a time when the world had not gone this mobile.

Slide 4

You tube has announced to end Annotations in May. The reason behind this decision is the fact that more than 60% of the channels watch time is now and mobile. Since the people are unable to reach the YouTube annotations on their mobiles, it seems redundant in today’s scenario. 

Slide 5

Rather the use of annotations has fallen down by 70% and majority of viewers simply close down the boxes so that it does not interrupt them. One of the latest Digital Marketing strategies of YouTube is that they will be replacing its annotations engine with End Cards and Cards

Slide 6

The idea is save the customer from wasting time over something which is unhelpful and tedious for them. The change will come into effect from 2nd May 2017. However, it is important to know that the existing YouTube annotations will continue to appear when the customer logs on or uses the desk top version of the YouTube channel.

Summary: You tube has announced to end Annotations in May. The reason behind this decision is the fact that more than 60% of the channels watch time is now and mobile. Since the people are unable to reach the YouTube annotations on their mobiles, it seems redundant in today’s scenario.

Tags: softtek digital marketing content company softteksolutions

URL:
More by this User
Most Viewed