Corepower Yoga #WhyIYoga UserFlow


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Slide 1

Corepower Yoga’s #WhyIYoga User Experience Overview

Slide 2

Corepower Yoga invited their community to share their Why in #WhyIYoga At users could upload their photo, create a custom filter, and share their story with the CPY community and the world.

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Through a simple upload process, users could contribute their photo

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Users could easily zoom in on their photo and re-center the photo in preparation for the custom text overlay

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Users could then type in up to 20 characters to answer the question: #WhyIYoga

Slide 6

The user entered text appeared in a scripted overlay along with the branded hashtag #WhyIYoga

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After submitting their photo (no email or name required) users had the option to share or download their photo

Slide 8

The downloaded photo carried the branded overlay with it.

Summary: A look at how Corepower Yoga allowed their community to share #WhyIYoga through a customized photo overlay

Tags: marketing user generated content ugc digital