The Expanding Role They Play In Event Execution

Importance of Quality Staff The Human Element will always be key to an event’s success Brand Ambassadors – The Brand’s 1st Consumer Experience Greater Importance means an Expanded Role for Staff

The Ideal Staffer Loyalist Brand Personified Influencer

Brand Personified Influencer Passion translates Pre-Existing connection = Authentic Consumer Experience Walking, talking representation of the brand Allows you to extend the reach of your event Turn existing habits into influential program elements Loyalist

Loyalist Brand Personified Influencer The Ideal Staffer

Agency Advocate Positive relationship w/ employer = motivation to continue that relationship Staff who respect their agency will respect their role and give increased loyalty to event Look at agency-staff interaction on company social media pages

Selecting the Best Staff Screening - ask relevant questions about brand and around talent’s lifestyle Questions you’re asking should change as the industry changes Online client access/approval – know your team BEFORE the event Transparent Rating Systems

Well defined roles = well executed project Ensures accuracy Field Market Managers Which one’s the pocket shift? Lead Brand Ambassadors Pocket Shifts Top Tips & Trends: Hierarchy of Staff

Sign-in Service Awareness & Enhancement Connectivity & Accountability Location Check Ins Geo Tag Locations Social Media Photo Uploads Update Status = Generate Buzz Brand Ambassadors Program Updates Agency Event Staffing Technologies Consumer Top Tips & Trends:

Facebook is officially the most viewed site online Social Media Leveraging Brand Ambassadors’ existing online communities = Expanded reach before, during and after the event 50 Brand Ambassadors w/ 500-1,000 online friends = an audience of 25k-50k Top Tips & Trends:

Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net Thank You! Contact us for more information on Brand Ambassadors