Step by step guidelines for implementing a Tag Management System for an e-commerce portal

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SOFTWARE DEVELOPMENT TEST ENGINEERING DATA & ANALYTICS Step-by-step guidelines for implementing a Tag Management System for an e-commerce portal

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Step-by-step guidelines for implementing a Tag Management System for an e-commerce portal What is Tag Management System (TMS)? A tag management system (TMS) provides just one script for embedding into a website and start handling multiple tags (code snippets) from different analytics, marketing, and advertising platforms. Following steps below help to implement tag management for your e-commerce portal: Analyze your tagging needs Selecting the right tag management system Data layer based tag management Team’s expertise Reporting and post-implementation maintenance 1. Analyze your tagging needs Determine what do you want to track? Depends on nature of your industry Brainstorm in detail with your in-house marketing team 2. Selecting the right tag management system Leading TMS providers – Google Tag Manager, Adobe Dynamic Tag Manager, Tealium IQ, Tag Commander, Ensigten. Other considerations – Integration with third party tools and analytics, manage website performance, data authorization and privacy, scope of the TMS, multiple environments.

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Step-by-step guidelines for implementing a Tag Management System for an e-commerce portal 3. Data layer based tag management Data layer ensure accuracy, improves consistency, accelerates new tag deployment and allows even non techies to handle this exhaustive process. 4. Team’s Expertise Identify the existing resources’ skillset Train the resources internally or externally Conduct knowledge sharing sessions 5. Reporting and post implementation maintenance Test it thoroughly befor launching Maintain detail records of tag level changes Create daily/weekly/monthly cadence to identify gaps Reach out if you need any support in consulting

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Read the complete post by clicking the link below: http://www.softcrylic.com/blogs/step-step-guidelines-implementing-tag-management-system-e-commerce-portal/ Step-by-step guidelines for implementing a Tag Management System for an e-commerce portal www.softcrylic.com

Summary: Step-by-step guidelines for implementing a Tag Management System for an e-commerce portal. Softcrylic has gained vast knowledge and domain expertise in helping your business to select and implement a TMS.

Tags: adobe dynamic tag manager analytics data layer ensighten management commander tealium iq tms

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