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A Unique and Innovative Approach to Category Management Training presented by: Sue Nicholls, CMKG

Introductions Sue Nicholls, President of CMKG Michelle Patterson, Director of Training & Development, CMKG

Changes in the market have driven category management training requirements

Category Management Training is a core requirement in cpg, but the foundation has been lost in many organizations What are some of the changes?

Different roles = different training requirements Sales/Account Managers Category Management Marketing

What are you, your team or your organization’s unique Category Management training needs?

Key learnings from classroom training “global” experiences

CMKG’s training offerings:

CMKG’s Menu of Training Topics (a la carte, or program-based)

Certified

http://www.cmkg-training.org/programs.aspx CMKG Training Programs

Sample program layout

What is included in the training program?

Support during CMKG programs

Sample Cost of Programs Package “bundles” = cost savings Groups of >5 = cost savings Large groups = cost savings + custom packages

Benefits for investing in personal development with CMKG

Suggested Next Steps