Advertising and Societies_ Global Issues (Digital Formations)


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Advertising and Societies: Global Issues (Digital Formations) Download on : Pub Date: 2010-03-31 | ISBN-10 : 1433103850 | ISBN-13 : 9781433103858 | Author : Barbara Mueller | Publisher : Palgrave Macmillan Now in its second edition, 'Advertising and Societies: Global Issues' provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new...