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Summary: The facts speak for themselves! There are over 3 billion users who use internet around the globe and 2 billion of them have active social media accounts today. Now huge social media platforms are no longer optional but have become a necessity as they are intensely used as marketing tools by businesses. Different industries use these platforms to acquire a large amount of customer data and as an efficient way to interact with them. So let’s examine some pointers that details the benefits social media has in store for businesses.