Linkbuilding Lessons from PR Will Critchlow

I’m not here to teach you PR

PR for links: Domain authority Domain diversity Occasionally anchor text

Please no (“optimising”)

What about “syndicating”? Want links? http://www.prnewswire.com/news-releases/distilled-establishes-seo-consulting-partnership-with-seomoz-83241727.html

Not so much

Seriously?

Luckily the rest worked

Some skills

Some tips and tricks

Do your research Define your target beforehand. Spread widely – outside your niche. But not too widely. Unlikely

Seek disinterested sources most social media is gamed

Phone > Email. Write better emails. Think sales

= =

= chatty (image: problogger) Brief release = (or pitch into existing content)

Networking = “what can I do for you?” …get the second link

Facebook. Seriously.

Social proof:

internal networking

Guest blog like a PR

Don’t forget the niches

Rank for stuff

Will Critchlow – Q&A I co-founded Distilled in 2005 We opened an office in Seattle this year I’m a sucker for infographics