Windows backup and disaster recovery Backup and Recovery Redesign. Do more with less… really! AppAssure Software is an industry-leading manufacturer of Windows application backup and recovery solutions www.appassure.com

Backup and Recovery Redesign Yesterday’s State-of-the-Art A Better Way Give It a Test Resources from AppAssure What AppAssure Customers Say Awards Questions Table of Contents Windows backup and disaster recovery www.appassure.com

Any company that relies on data intensive applications like e-mail, financial, human re-source, customer management, and product development systems – and that’s every company – is experiencing data explosion. Backup and recovery redesign Replay 4: backup and disaster recovery Windows backup and disaster recovery Mandated by legal compliance and required by management best practices, data protection measures including backup, storage, and re-trieval, are more mission-critical than ever. Do more with less… really! www.appassure.com On top of that, demands for high availability and fast disaster recovery are increasing.

Backup and recovery redesign Replay 4: backup and disaster recovery Windows backup and disaster recovery Unfortunately, enterprise‐wide solutions that rely on tape backup are less efficient and more costly than ever. Do more with less… really! www.appassure.com data expansion moderation fast backup easy data retrieval high availability assurance and reliable disaster recovery New disk‐based backup solutions that focus on application – not just data – protection are redefining the state-of-the-art by realizing significant time and money savings through:

Not so long ago, but in the last century, companies rapidly increased their reli-ance on electronic data. E-mail and other corporate systems (financial, human resources, product development, etc.) systems added great efficiencies. We can’t imagine a corporation without them. They also required new diligence for data protection; backup, storage, and retrieval systems became mission-critical. Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery It is still typical for an organization to rely on an enterprise-wide tape backup system to protect their data. Those enterprise-wide systems were adopted with the expectation of gaining cost-efficiencies including greater leverage with hardware and software vendors and IT staff ability to build expertise with one feature set. Enterprise-wide tape backup www.appassure.com

Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery Enterprise-wide tape backup www.appassure.com In reality, traditional tape backups are time and money resource drains. They don’t efficiently address disaster recovery and they actually complicate everyday demands for system availability and mailbox or message retrieval. The scale has tipped and tape backup costs have far outweighed benefits.

Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery “Backup administration is the largest consumer of storage staffing resources, as organizations in the Fortune 1000 indicate on average, 20% of their resources are allocated to backup and recovery tasks.” theinfopro.com www.appassure.com As data protection costs have exploded along with data growth, they’ve caught the attention of budget‐cutting CIOs. Why do so many backup administration systems consume so much of the budget devoted to data protection?

It’s typical for a tape-base system to require hours for a full data store or data-base backup. System overhead often requires administrators to wait until applications are not in use before running a backup. Of course, applications like e-mail are almost constantly in use; asking users to log off and wait – especially for hours at a time – is a productivity killer. Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery That means that full‐backups are often run at night or on weekends. Administrators either tend to the process or leave the office with fingers crossed that everything works. 1. Backup systems are slow and inefficient. www.appassure.com

Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery Retrieving data is also a time-consuming process. Administrators mount tapes and search through archives to find missing messages or lost entries and then go through a variety of processes to restore the data for the end-user. 1. Backup systems are slow and inefficient. www.appassure.com

It’s Tape is cheap unless you’re constantly buying it. As data stores continue to grow, buying more and more tape drives and tape becomes… less… and… less… cost effective. Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery 2. Storage is expensive. www.appassure.com

Enterprise-wide tape backup effectively increases your staff, media, and hardware budgets. That’s ironic since they were adopted to curb those costs. Yesterday’s state-of-the-art Replay 4: backup and disaster recovery Windows backup and disaster recovery 3. Traditional systems are hard to manage. www.appassure.com Again, the continual doubling of data stores has imposed processing overhead that takes staff time, sucks up storage, and requires greater and greater processing power.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery "Backup has emerged as the leading area of focused improvement for Fortune 1000 storage organizations in 2007. Front end storage growth, regulatory compliance and increasing data retention times have created a need for backup innovation to maintain the highest levels of data protection." Robert Stevenson, Managing Director for Storage, theinfopro.com www.appassure.com

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com The call to protect corporate data in less time and for less money has inspired a whole new way of thinking about backup – a complete backup redesign. Rather than relying on tape and focusing on data, new technology utilizes disk space and focuses on applications. Think about it, if a server crashes or a server room floods, end-users need fast access to restored applications, application states, and application data.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com Those capabilities alone outpace traditional tape backup but the time and cost savings realized through disk-based application protection is equally compelling. Bare metal restore and single message retrieval processes take minutes rather than days or hours leading to huge downtime savings. Gartner estimates that system downtime costs are calculated at $25/user/hour of downtime. And companies are experiencing backup data reductions as high as 60% which significantly reduces the budget for tapes and their storage.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com Rather than backing up once a day or once a week and storing data on tape, disk-based application protection programs run conti-nuously, taking snapshots and copying only changed blocks to a server. Goodbye tape, hello disk Compressed and deduplicated data is stored as a point-in-time image that includes the operating system and system state along with application data.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com That makes it much easier to retrieve and restore lost data whether a single e-mail message or entire database. Rather than mounting and searching through backup tapes to locate needed data and then restoring that data to an applica- For a complete server restore, the admin can rewind to the last “good” point-in-time image. End‐users pick up where they left off just minutes before. tion – a process which takes at least hours – administrators using disk-based application protection conduct restores in minutes.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com Some disk-based application protection solutions also include the ability to mirror a protected server on a virtual server – maybe one in another location. These “standby” servers are ready to go at a moment’s notice which is perfect for fast disaster recovery. As obvious as it is, it bears pointing out that ad-ministrators no longer have to budget for tape and tape drives. While “storage is cheap”, tape has to be bought, stored, retrieved, and maintained. None of that overhead is required by disk-based protection.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com With all the overhead imposed by tape backup, it only delivers one benefit – data protection. But disasters require full-application restores as do some more mundane system failures – a server crash for instance. Combining Backup, Recovery, High Availability, and Retention Disk-based application protection delivers backup, recovery, high availability, and retention capabilities in one solution. The “one solution” approach brings the same efficiencies that a single, enterprise-wide tape backup approach sought to afford: one application to learn and maintain, fewer hardware and software vendors in the mix.

A better way Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com This one-solution advantage is possibly best appreciated by thinking about the two ends of the application protection spectrum – restoring a single e‐mail message and performing a bare-metal restore. The same system that allows administrators to browse, recover, and export a specific message from an Exchange data store lets them restore full applications to new hardware. Both processes and others that lie in-between including high bandwidth assurance take advantage of disk-accessible, point-in-time-data that has been continuously backed up.

Give it a test Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com Does the product take advantage of application‐specific innovations? Is it possible to conduct a live recovery of all or a portion of the application quickly and easily? Will you be able to rollback from bare metal to and from any environment (P2V, P2P, V2P, V2V) to meet disaster recovery requirements? Does the product monitor the health of backups? Companies attempting to save time & money on backup, restore, disaster recovery, and high availability should make sure evaluated technologies can answer “yes” to these questions:

Give it a test Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com Will the product significantly shorten your backup window today and into the future through an efficient volume‐based approach? Is data expansion moderated with deduplication and compression? Will the technology handle the range of recovery situations – single e‐mail messages to full‐blown disasters – with reliability, ease and speed? Does the product support continuous export of images to standby or virtual machines? Is the restore process flexible with images transportable to USB, NAS, DAS, and DAN?

Resources from AppAssure Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com AppAssure Software is a provider of innovative backup and disaster recovery software that has been purpose‐built for Windows applications. Designed to protect the applications, not just the data, AppAssure solutions deliver high-value features for reliable data protection that is corruption-free. Using a centralized server architecture, AppAssure solutions feature off-host processing that will eliminate backup windows and enable a live restore for a down application. As a result, IT administrators can have the confidence that their Windows applications are completely protected and easily recoverable in the event of data loss or disaster.

Resources from AppAssure Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com AppAssure is a Gold Certified Microsoft partner, and a member of VMware and BlackBerry alliance programs.

Replay 4 is the world’s fastest and easiest backup and disaster recovery software for Windows application servers and desktops. Resources from AppAssure The only complete “all-in-one” backup and disaster recovery software solution, Replay 4 enables local recoveries from any type of failure in just minutes, with the added assurance of offsite application and data backup and recovery from a total site disaster. Replay 4: backup and disaster recovery Windows backup and disaster recovery www.appassure.com

Brendan Hourihan – Technology Services Network Engineer, Flagler College: What AppAssure customers say “With Replay 4, I thought I entered into a dreamland! Finally I’m talking with somebody who has a philosophy about backups that makes sense – a more logical approach to how data is backed up AND what you can do with the backed-up data: you can replicate it, synchronize it, and more!” Peter Hammerl – IT Administrator, Hamilton Port Authority: “Replay is working great. I’ve tested restoring files and databases, and everything has gone smoothly. The application is pretty granular so we can choose what to backup, at what time intervals, etc. We can get exactly what we want when we want it.” Eric Sagerdahl – IT Analyst, Walden House: “We’ve always been happy with the support … if you really need to talk to somebody right away, there’s always someone right there for you... I honestly don’t know how we would have recovered all the data before AppAssure.” Windows backup and disaster recovery www.appassure.com

Awards Windows backup and disaster recovery www.appassure.com

If you have questions about AppAssure’s Replay backup and disaster recovery software, please select an option below to contact us: Questions Sales: sales@appassure.com Support: support@appassure.com Phone: +1 (703) 547-8686 Web: www.appassure.com Windows backup and disaster recovery www.appassure.com