Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

20 Simple Rules of Social Social Business Success August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?

2 searchability = visibility searchability = visibility 2

3 being found is a business imperative

relevancy boosts rank relevancy boosts rank 4

5 Actionability drives conversions Actionability drives conversions 5

6 Companies are not inherently social (but people are) 6

7 generate awareness conversations

utility establishes goodwill 8

brand participation wins raving fans 9

AUTHENTICITY AUTHENTICITY 10 BUILDS TRUST

11 Originality stimulates word of mouth

12 Interactivity aids recall

13 Transparency builds trust

14 Integrity breeds loyalty

15 Portability opens new markets

16 Shareability syndicates your stuff x100

measurability #4 17 helps you optimize

#4 18 empowered customers are in control

19 online experiences define your brand

20 brands who tell the best stories win

Follow the 20 simple rules of social business success In business, winning is everything 21

22 August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?

Converted with Moyea PPT to DVD Burner Pro DVD-PPT-SlideShow.com A Professional Converter