Lecture 4b - ARCS – Motivation Theory

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Slide 1

ARCS – Motivation Theory There are four major elements in designing motivational strategies: Attention Relevance Confidence Satisfaction

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Attention Perceptual arousal – gain and maintain student attention by the use of surprising, uncertain, catchy events in instruction Inquiry Arousal – Stimulate information-seeking behavior by posing, or having the learner generate questions or a problem to solve Variability – Maintain student interest by varying the elements of instruction

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Relevance Familiarity – Adapt instruction, use simple language that are related to the learner’s experience and values to help them integrate new knowledge Goal Orientation – Provide statements or examples that present objectives and either present goals for accomplishment

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Confidence Expectancy for Success – Make learners aware of performance requirements and evaluative criteria Challenge Setting – Provide multiple achievement levels that allow learners to set personal goals or standards of accomplishment, and performance opportunities that allow them to experience success Feedback – Provide feedback that supports student ability and effort as the determinants of success

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Satisfaction Natural Consequences – Provide opportunities to use newly acquired knowledge or skill in a real or simulated setting Positive Consequences – Provide feedback and reinforcements that will sustain the desired behavior Equity – Maintain consistent standards and consequences for task accomplishment

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