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1Z0-477 Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

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1Z0-477 Questions Answers Question: 1 You declared a field, FIRST_NAME, from your profile list in your campaign. What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign? A. {FIRST_NAME} $ B. $FIRST_NAME C. {FIRST_NAME} D. $ {FIRST_NAME} Answer: D https://www.braindumps4it.com/braindumps-1Z0-477.html

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1Z0-477 Questions Answers Question: 2 You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign. How should you do this with Responsys? A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days. B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign. C. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign. D. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days. Answer: D https://www.braindumps4it.com/braindumps-1Z0-477.html

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1Z0-477 Questions Answers Question: 3 You created a specific filter for the individuals that you want to send a campaign to. What are the steps to define this filter to be used in a campaign? A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section. B. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings. C. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings. D. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section. E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing. Answer: D https://www.braindumps4it.com/braindumps-1Z0-477.html

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1Z0-477 Questions Answers Question: 4 Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days. Which option should you use to handle the soft-bounce problem? A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address. B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month. C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days. D. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces. Answer: C https://www.braindumps4it.com/braindumps-1Z0-477.html

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1Z0-477 Questions Answers Question: 5 Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category. How should you reply? A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration. B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports. C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future. D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality. Answer: C https://www.braindumps4it.com/braindumps-1Z0-477.html

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