Applications of Augmented Reality in Food and Beverage Sector

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Applications of Augmented Reality in Food and Beverage Sector

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Augmented reality is one of the most trending technology and is emerging as a popular marketing tool in many industries. Augmented reality integrates the real-time environment and the virtual computer-generated inputs such as graphics, video, and audio, through the device peripherals including camera, screen, speaker, and GPS data. Augmented reality development has allowed people to do amazing things that weren’t really possible before. Augmented reality India allows the businesses to interact better with their consumers and engage them in a better way.

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One of the key industry that is benefiting with the applications of AR – the food and beverage industry. In fact, the food and beverage sector has made use of the AR technology in the best way possible in order to engage the customers and retain them as well. Earlier, giving out coupons and attractive discounts on the consumable products, or on restaurant bills was enough to attract new consumers and to retain existing ones. But its not anymore, as consumers want more than that now. They want something more interesting and interactive, and is what AR brings to them.

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Here are the applications of AR that has benefited the food and beverage industry. Information about products. AR can be used to retrieve useful information about products. All you have to do is scan the package with your smartphone and it will show you all the nutritional information, content, and health benefits of the product, or even some rare information that might not be able to procure elsewhere. No need to fiddle with products anymore. Promotion of products. When there is a new product to be launched into the market, augmented reality can be really helpful with promotion of the given product(s). With certain Augmented Reality Development campaigns and launching promotional games for smartphones, the product/brand can attract even more customers. With engaging AR games, the customers are engaged with it while the product is being launched. It creates customer engagement, recall, and retention.

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Introduction of 3D animations. With AR, brands can introduce 3D animation or Avatar while promoting or publicizing their products. For instance, when someone scan a food packet or a dish, a funny animated character that is associated with your brand will pop up and interact with customers. The 3D character can answer customer queries, provide useful information and other fun facts about the product. This is not only an immersive way of engaging customers but a memorable one too. This will help consumers recall your brand and recognize it better. Get recipes. While trying a new product or a new dish, people are usually curious to know the recipe behind it to know the item better or to maybe try it themselves later. However, this is not always possible. With augmented reality, they can scan the name of the given dish and see the recipe for it. The recipe can be, perhaps, accompanied with video clips of the chef preparing the dish. Not only is this method informative, but interactive as well.

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Summary: Augmented reality is one of the most trending technology and is emerging as a popular marketing tool in many industries. Augmented reality integrates the real-time environment and the virtual computer-generated inputs such as graphics, video, and audio, through the device peripherals including camera, screen, speaker, and GPS data. Augmented reality development has allowed people to do amazing things that weren’t really possible before

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