Search Engine Reputation Management - Strategy Overview

0

No comments posted yet

Comments

Slide 1

Wojciech Szymański SERM - Search Engine Reputation Management - Strategy Overview

Slide 2

Brand reputation management in search engines. Search Engine Reputation Management SERM – Search Engine Reputation Management In a prosument’s era – that is professional consumers who do not believe in marketing messages and seek their own sources of information. A search engine is one of the most important and most popular ones. It is important to get interested in your search engine reputation.

Slide 3

Prosumer = professional consumer Prosumer is more than a consumer. It is a person who has extensive knowledge of the products and services of a favorite brand and shares this knowledge with others. Prosumer is an active consumer who is not just a passive consumer of advertising materials Search Engine Reputation Management

Slide 4

Prosumer = professional consumer The consumer of the 21st century is a daring consumer, aware of oneself and one’s needs; demanding and curious of new things. Search Engine Reputation Management

Slide 5

As the statistics show, the decision to buy OTC (over-the-counter drug) is most likely to be made by the consumer oneself, often with significant pharmacist support. Statistics Search Engine Reputation Management

Slide 6

Other statistics All it takes is 10 positive reviews to validate your business or product and confirm the high quality. 3 negative reviews will be enough to change this quality. Search Engine Reputation Management

Slide 7

Search Engine Reputation Management

Slide 8

Search Engine Reputation Management

Slide 9

Search Engine Reputation Management

Slide 10

Search Engine Reputation Management

Slide 11

Search Engine Reputation Management

Slide 12

Search Engine Reputation Management

Slide 13

Search Engine Reputation Management

Slide 14

Search Engine Reputation Management

Slide 15

Search Engine Reputation Management

Slide 16

Search Engine Reputation Management

Slide 17

Search Engine Reputation Management Bodymax

Slide 18

Search Engine Reputation Management

Slide 19

Search Engine Reputation Management

Slide 20

Search Engine Reputation Management

Slide 21

Search Engine Reputation Management

Slide 22

Search Engine Reputation Management Zyrtec

Slide 23

Search Engine Reputation Management

Slide 24

Search Engine Reputation Management

Slide 25

Search Engine Reputation Management

Slide 26

Search Engine Reputation Management

Slide 27

Search Engine Reputation Management Claritine

Slide 28

Search Engine Reputation Management

Slide 29

Search Engine Reputation Management

Slide 30

Search Engine Reputation Management

Slide 31

Search Engine Reputation Management

Slide 32

Reputation management in search engines. Search Engine Reputation Management SERM – Search Engine Reputation Management Includes two activities : striving to remove websites with negative information from the top ten links placing on a higher position positive information about the company or a person.

Slide 33

Search Engine Reputation Management Phrases with the highest PR sense Product's name – e.g. ”Zyrtec” Product's name + „feedback”, e.g. „zyrtec feedback” Product's name + „effect”, e.g. „zyrtec effect”

Slide 34

Strategy of action Search Engine Reputation Management SERM requires action and strategy planning. They can’t be random and single actions.

Slide 35

Strategy of action Search Engine Reputation Management 1. Own websites, for example: product-opinie.pl, product.firma.pl, product.pl and thematic websites. 2. Online forums - take care of positive information, including word of mouth marketing 3. Social networking sites such as kafeteria.pl 4. Business cards (product pages) in online pharmacies, doz.pl

Slide 36

Google has a great free tool - Google Alerts The user receives email messages about new websites that include defined keywords Monitoring Search Engine Reputation Management

Slide 37

Search Engine Reputation Management

Slide 38

Search Engine Reputation Management

Slide 39

Every business can get in trouble ☺ Not only customers can write reviews, but also the competition. Prevention is better than cure Search Engine Reputation Management

Slide 40

Thank you for your attention! Wojciech Szymański w.szymanski@ideo.pl phone: 500 226 626 www.ideoagency.com

Summary: All it takes is 10 positive reviews to validate your business or product and confirm the high quality. 3 negative reviews will be enough to change this quality. See more information on the website http://www.ideoagency.com/

Tags: serm strategy overview

URL: