Social Media as an Engagement Strategy www. .org Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer

Shiny new tools… Brian Solis and JESS3

Jessica Hagy, Indexed Blog or something more?

A means to an end. Word of Mouth Trust Conversation Community ENGAGEMENT FUNNEL Ludwig Gatzke, Stabilo Boss

Power of Social

Social Interactions Connect Share Tag Bookmark Rate Review Comment

Some Examples American Anthropological Association Blogs and podcasts that engage members NTEN—Nonprofit Technology Network Building one-to-one relationships on Twitter Association Social Media Wiki Associations explain how they use social media