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SMARTvt.org Vermont 3.0 Innovation Jam Slide Show Created by Mike West October 2009 9/3/2010 8 7 6 5 4 3 2 1 START No living things were harmed in the creation of this presentation. However a large number of electrons were terribly inconvenienced. In theory there is no difference between theory and practice. In practice, there is. This Module is Brought to you by the Employability Experts at SMART Holdings USA SMARTvt.org

9/3/2010 3 www.smartvt.org Mark E. Renkert, Mcsl

9/3/2010 4 Mark E. Renkert, Mcsl Retained Executive Search Author: Why We Work Journalist: Wire Services Subject Matter Expert Behavior and Employment Strategic Human Capital Labor Force Economics Founder: SMART Holdings USA - SMARTvt

9/3/2010 5 Credentialing is a method of Lay-off proofing your career, reinforcing your value to your employer, adding credibility to your productized offering, being able to justify higher fees and differentiating yourself from competition and remain engaged in on-going learning and boosting your employability by 80% and developing a Subject Matter Expertise (SME) Why Credential ? www.smartvt.org

9/3/2010 6 Examples Plumber who knows electro-mechanical assemblies. Engineer who understands Business. Expert is Dog Nutrition Expert in Lean Six Sigma for Capacitor Companies Failure Analysis Expert for Electro Systems Labor Force Economics.

9/3/2010 7 Subject Matter Expertise Layoff Proofing. Productizing your offering to your employer or clients. Concretizing your knowledge into the transformative process of becoming a SME – Subject Matter Expert.

9/3/2010 8 What is a Subject Matter Expert ? (SME) Unique Measure of Knowledge applied in unique way to earn a living. A skill applied in a unique way for a new application. A differentiator recognized by Leaders Proof of advanced learning Evidence of Dedication and Applied Practice to a specific range of knowledge Evidence of Advanced Theoretical and Applied Thought.

9/3/2010 9 How to Gain the Credentials Tom Peters – Guru of Gurus says, “There Are No Experts” This is your opportunity to become that expert. Help Finding your SME – see me off-line .

9/3/2010 10 Traditional Places People Start

9/3/2010 11 …….sometimes we start here…..? Ph.D. JD Masters MBA CPA Counseling Roster And…. BA / BS. AS Professional Licenses Certifications

9/3/2010 12 If you have the basics to establish credibility….. A degree – you can then use simple inexpensive tools to launch yourself… But you don’t need a degree – but all the paths require unrelenting pursuit of knowledge and excellence in the subject. Non-traditional Example: Hoyle Tanner Aircraft PE – Best Airfield Engineer in the US – earned his PE via self study without a college degree….. But became certified as a PE – a very hard and very prestigious designation for engineers… Unrelenting exploration + Productization = Subject Matter Expertise Watch out for Dabbler Syndrome………

9/3/2010 13 If you do not have the basics….. (warning $$$) You still use the following tools Publishing… start small go long….. Blogs to Journal Articles Pro bono projects developing a portfolio of successful engagements Productize your offering: Public Speaking Expert Witness

9/3/2010 14 Productizing….. A Slide Deck of What you offer…

9/3/2010 15 Help Productizing – See Me Off Line…..

9/3/2010 16 Then….. Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia… Most Social Media Applications are similar SME’s can figure them out…… no quitting. Linked IN Groups – Establish your own group and invite participants A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year…

9/3/2010 17 Using SME Channels….. Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia… Linked IN Groups – Establish your own group and invite participants

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9/3/2010 19 Then….. Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia… Linked IN Groups – Establish your own group and invite participants A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year… Update These Monthly with New Information Use: Yahoo Local, Google Local, Yahoo 360, BING

9/3/2010 20 Then….. USE SKYPE for Everything Deliver your products with Yuguma…https://www.yugma.com/getYugma.php

9/3/2010 21 Skype ….. For Teleconferencing… On-line Learning and Screen Sharing Recording Conversations Contact Manager Sales Tool SME Profile with SME Telephone Number…

9/3/2010 22 Productizing….. Webinar your product offering using Camtasia….…we recommend MPEG2 conversions for handling large files – see me off-line for more info.

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9/3/2010 24 Then – Back Door Marketing in Grounding your SME What is Back-Door Marketing ? See me off-line for inexpensive systems for delivering your productized SME and earning the $$$ you worked for.

9/3/2010 26 www.smartvt.org The Possibilities with SMARTVT