How to stay ahead of the game with Web 2.0 UKeiG The Learning Centre, University of Birmingham Tuesday, 7th September 2010 05/09/2010 www.rba.co.uk 1 Photo: Campus Buildings at Birmingham University http://www.geograph.org.uk/photo/1967606 ©Copyright Lambert and licensed under the Creative Commons Attribution-Share Alike 2.0 Generic License. This presentation is licensed under a Creative Commons Attribution 3.0 License

Presentation and other “stuff” at... http://www.rba.co.uk/web2/ 05/09/2010 www.rba.co.uk 2

This is me! Email: karen.blakeman@rba.co.uk Web site: http://www.rba.co.uk/ Blog: http://www.rba.co.uk/wordpress/ Twitter: http://twitter.com/karenblakeman Flickr: http://www.flickr.com/photos/rbainfo Facebook: http://www.facebook.com/karenblakeman Slideshare: http://www.slideshare.net/karenblakeman LinkedIn: http://www.linkedin.com/in/karenblakeman Or just Google “Karen Blakeman” 05/09/2010 www.rba.co.uk 3

Rules for the day Download the PowerPoint from http://www.rba.co.uk/web2 either now or when you get back to the office Ask questions as we go Try out whatever you want during the practical sessions You don’t have to look at everything Have fun! 05/09/2010 www.rba.co.uk 4

Forget about the Web 2.0 label 05/09/2010 www.rba.co.uk 5 What do you want to do? Share knowledge, keep up to date with new developments Collaborate on articles, policies, conference programmes, training materials Provide information to your users via different platforms, applications and devices Reputation monitoring Market and promote your skills and expertise Re-use and republish “stuff” There is No Web 3.0, There is No Web 2.0 - There is Just the Web http://www.readwriteweb.com/archives/there_is_no_web_30_there_is_no_web_20.php

Social media now commonly used to describe networking, collaborative tools and so-called “user generated content” (UGC) (Apart from commercial advertising when was content anything but user generated?!) 05/09/2010 www.rba.co.uk 6

05/09/2010 www.rba.co.uk 7

Why you should be using social media Communications with users Marketing/advertising Responding to positive/negative feedback (reputation monitoring and management) Research Because social media is where your existing and potential users are 05/09/2010 www.rba.co.uk 8

05/09/2010 www.rba.co.uk 9 YouTube - Organizations should ban social media http://www.youtube.com/watch?v=6MOvB7OXJXQ

Potential drawbacks Many services and applications blocked Barriers to using Web 2.0 technology: solutions http://www.philb.com/articles/barrierstoweb2.htm Accuracy and authority of information need to check who is “publishing” the (so what’s new?!) social networks/web 2 can correct wrong information ChemSpider.com Technology many applications and web sites no longer work with old browsers and operating systems (IE6 must die!) If your organisation does not upgrade its attitudes and technology it will be left behind in the dark ages 05/09/2010 www.rba.co.uk 10

Phil Bradley’s presentation at UKeiG’s Annual Seminar 2010: Web 2, Open Source and branding http://www.slideshare.net/Philbradley/web-2-open-source-and-branding 05/09/2010 www.rba.co.uk 11

Social media in search engine results 05/09/2010 www.rba.co.uk 12 Results from Google News Latest results - rolling feed from Twitter, blogs, discussions

Social media in search engine results 05/09/2010 www.rba.co.uk 13 Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc. Videos

14 Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BIPC Web site from these second only to Google Now also have a wiki!

Brunel University Library 05/09/2010 www.rba.co.uk 15

Aleksandr Orlov – Comparethemeerkat 05/09/2010 16 www.rba.co.uk = more traffic to web site = MORE BUSINESS!

http://www.facebook.com/marmitebars Add your feedback and opinions on the new marmite bar 05/09/2010 www.rba.co.uk 17

Your social media strategy What do you want to achieve? make your content and information more easily accessible? promote your organisation’s/department’s skills and expertise? communicate with your users? reach a wider audience? research? 05/09/2010 www.rba.co.uk 18

Your social media strategy Resources – time and people set up manage maintain and monitor training Draw a map of where and how the information is flowing or where you want it to flow PowerPoint presentation to Slideshare, which then embeds on your home page, blog, Facebook, Twitter 05/09/2010 www.rba.co.uk 19

Your social media strategy Decide on copyright license: all rights reserved or one of the Creative Commons licenses http://www.creativecommons.org Tagging and descriptions: make sure you tag your stuff and add descriptions so that people can find it more easily Do you want to allow others to embed, re-publish, download your stuff? Universal Search Optimization 101 - Search Engine Watch (SEW) http://searchenginewatch.com/3636421 05/09/2010 www.rba.co.uk 20

Your social media strategy Too much and too confusing? start with just one thing what do you already generate that can be a starting point for your social media presence? Monitor usage blogs – insert Google Analytics, Sitemeter or use the blog service’s own statistics presentation sharing services provide data on number of views, number of “embeds”, number of downloads video e.g. YouTube – use the Views option to see basic statistics check your web site visitor statistics for changes and impact of your social media strategy 05/09/2010 www.rba.co.uk 21

ROI calculations are a joke | Social Media Today http://www.socialmediatoday.com/SMC/173017 February 8, 2010 by Tony Byrne “Let me state my take on ROI calculations as clearly as I can. ROI calculations for information technology are junk calculations, a fraud, a nonsense, and a complete waste of time. Clear enough for you?” What would you use to measure and assess success or failure? 05/09/2010 www.rba.co.uk 22

Moving “stuff” around Upload or enter your content once into an application e.g. a presentation into Slideshare Use the technology and options on offer to embed in other applications or automatically send content to other applications embed and update Slideshare presentations in your web page, blog, Facebook page, LinkedIn page send automatic announcements to Twitter Gizmos, widgets, html code, API (application programming interface) RSS (Really Simple Syndication) 05/09/2010 www.rba.co.uk 23

Liz Azyan on medical and health care use of social media Local Government Engagement Online Research » Social Media for Medical Practitioners http://www.lgeoresearch.com/social-media-for-medical-practitioners/ Local Government Engagement Online Research » Cool Health Related Web 2.0 & Social Media Stuff by and for Patients http://www.lgeoresearch.com/cool-health-related-web-2-0-social-media-stuff-by-patients/ Local Government Engagement Online Research » E-Learning: Web 2.0 & Social Media examples and quotes for Health Informatics http://www.lgeoresearch.com/e-learning-web-2-0-social-media-examples-and-quotes-for-health-informatics/ 05/09/2010 24 www.rba.co.uk

RSS – a key technology RSS in Plain English http://www.commoncraft.com/rss_plain_english or on http://www.youtube.com/watch?v=0klgLsSxGsU 05/09/2010 www.rba.co.uk 25

RSS Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary Also ATOM (Google) Written in XML extensible markup language Current awareness, search alerts A means of adding, transferring or re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc. 05/09/2010 www.rba.co.uk 26 De facto standard

RSS for alerts and current awareness RSS feeds for monitoring blogs, twitter, news, LinkedIn, Flickr channels, YouTube channels etc. Collect them together and view using Google Reader (http://www.google.com/reader) - web based Outlook 2007 on your desktop dedicated RSS client e.g. GreatNews http://www.curiostudio.com/ apps for your Blackberry, iphone, mobile Set up a Netvibes start page (private or public) Customise iGoogle (personal but can share “tabs” with others) 05/09/2010 www.rba.co.uk 27

Want to add a feed to your reader? 05/09/2010 www.rba.co.uk 28 Click on the logo or subscribe link Copy the URL of the next page and paste it into your reader OR Click on the option that matches your reader

RSS in Outlook 2007 05/09/2010 www.rba.co.uk 29

Netvibes http://www.netvibes.com/ collect your RSS feeds, web site links, photos, presentations, alerts , ‘stuff’ in one place keep private or make it public free, no adverts stable company in profit many organisations now using Netvibes 05/09/2010 www.rba.co.uk 30

Netvibes: Shrewsbury and Telford Health Libraries Team Knowledge Update http://www.netvibes.com/sathlibraries 05/09/2010 www.rba.co.uk 31

Using Netvibes To Create A Current Awareness Service In Healthcare http://www.slideshare.net/sathlibraries/using-netvibes-to-create-a-current-awareness-service-in-healthcare 05/09/2010 www.rba.co.uk 32

JRUL-Eng Netvibes page - University of Manchester http://www.netvibes.com/davehirsty#Welcome 05/09/2010 www.rba.co.uk 33

Newcastle University Library: Science, Agriculture and Engineering http://www.netvibes.com/nulibsage#Library_News 05/09/2010 www.rba.co.uk 34

iGoogle 05/09/2010 www.rba.co.uk 35 Menu under arrow lets you share this tab/page with others

RSS for publishing and re-distribution RSS feed created by your CMS? Feeds automatically generated by blogs, Flickr, Slideshare, YouTube, Twitter, publishers etc. RSS feed writers e.g. FeedForAll.com, RSSPublisher.com Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ 05/09/2010 www.rba.co.uk 36

RSS for publishing and re-distribution Convert RSS feeds to HTML for your web site Feedburner http://feedburner.google.com/ Convert your RSS feeds to email subscriptions for users who prefer email alerts http://feedburner.google.com/ Combine feeds using Yahoo Pipes http://pipes.yahoo.com/pipes/ FriendFeed http://www.friendfeed.com/ 05/09/2010 www.rba.co.uk 37

Feedburner stats 05/09/2010 www.rba.co.uk 38

RBA’s web site feed stats 05/09/2010 www.rba.co.uk 39

Pipes Walk Through http://www.slideshare.net/psychemedia/pipes-walk-through Tony Hirst, The Open University The expert on Yahoo Pipes! 05/09/2010 www.rba.co.uk 40

FriendFeed – http://www.friendfeed.com/ 05/09/2010 www.rba.co.uk 41 Combine several feeds into one

Friendfeed data 05/09/2010 www.rba.co.uk 42

Blogs Short for web log May not be called a blog What’s New, Current Awareness, News & Announcements Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts Marketing tool inside and outside of the organisation CPD Recording project development, discussions Comments or “suggestions” box Monitor blogs for information and competitor intelligence Alternative publishing medium, small web sites 05/09/2010 www.rba.co.uk 43

Blogs Very quick and easy to publish Search engines pick up and index blog postings within seconds of publication Content management system Built in posting and archive management Postings are automatically listed with the newest first Lots of plugins, widgets etc. for displaying 3rd party content 05/09/2010 www.rba.co.uk 44

User interaction Options for comments from readers Can be switched off Use any available anti-spam modules e.g. Akismet for Wordpress Possibly use CAPTCHAs Completely Automated Public Turing test to tell Computers and Human Apart Moderate comments before they are published to your blog Reply to comments to encourage further discussion 05/09/2010 www.rba.co.uk 45

Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up with what is happening in a sector Look for the Blogroll or List of Links on a relevant blog Important for reputation monitoring and management To focus on blogs (and/or sites that have RSS feeds): Google Search and use the additional options in the left hand menu on the results page Google Blogsearch http://blogsearch.google.com/ Google Blogpulse http://www.blogpulse.com/ 05/09/2010 www.rba.co.uk 46

Blogpulse search and trends 05/09/2010 www.rba.co.uk 47 Click on the graph to see ‘trends’

05/09/2010 www.rba.co.uk 48 Blogpulse Trends Shows how often your search terms occur in the Blogpulse database of postings – can compare up to three searches

Blogging librarians UK Library Blogs http://uklibraryblogs.pbworks.com/ Public_biblioblogosphere's Bookmarks on Delicious http://delicious.com/Public_biblioblogosphere/?page=1 LIS-Bloggers email discussion list http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html 05/09/2010 www.rba.co.uk 49

05/09/2010 www.rba.co.uk 50

Quality and Health http://qualityhealthcare123.blogspot.com/ 05/09/2010 www.rba.co.uk 51

Setting up your own blog Host on the blogging service’s own server or install on your site Google’s Blogger (Blogspot) - free http://www.blogger.com/ host on Blogger Wordpress - free host on http://www.wordpress.com/ or host on your own server - software for loading onto your own site at http://www.wordpress.org/ Typepad – priced host on http://www.typepad.com/ or purchase for loading on your own server 05/09/2010 www.rba.co.uk 52

Monitoring usage Depends on how you have set up your blog and the service/software you are using Visitor stats offered by the blogging service Your own web site stats Google analytics (http://www.google.com/analytics) Sitemeter (http://www.sitemeter.com/) 05/09/2010 www.rba.co.uk 53

Sitemeter.com 05/09/2010 www.rba.co.uk 54

Twitter http://www.twitter.com/ Microblogging – postings are called ‘tweets’ and 140 characters long One to many but you choose who to “follow” Develop and expand your personal and organisation’s networks General chat, monitor conferences, what people are saying about companies, products, services, and about you http://search.twitter.com/ 05/09/2010 www.rba.co.uk 55

Marketing and reputation monitoring 05/09/2010 www.rba.co.uk 56

Twitter in Business 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands – BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm SEO Manchester: Using brand mascots on Twitter http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html 'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf 05/09/2010 www.rba.co.uk 57

Twitter info people/organisations to follow Phil Bradley (@Philbradley) on TweepML http://tweepml.org/u/Philbradley 05/09/2010 www.rba.co.uk 58

Twitter info people/organisations to follow 05/09/2010 www.rba.co.uk 59

Tweetdeck directory http://www.tweetdeck.com/directory/ 05/09/2010 www.rba.co.uk 60

Managing your tweets 05/09/2010 www.rba.co.uk 61 Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected twitterers (

Yet more columns 05/09/2010 www.rba.co.uk 62 Search on my name/company (what are people saying about me?), monitoring other organisations, follow individual people

Twinbox for Outlook http://www.techhit.com/TwInbox/twitter_plugin_outlook.html Archive, manage, group and search your tweets in the same way you manage your email Search and track keywords Group tweets by sender, topic, etc using the Search feature Manage multiple Twitter accounts Assign custom folder and categories to new messages Use Outlook’s “Reply” and “ReplyAll” commands to send twitter direct messages and @replies Automatically sort new tweets into folders Shorten URLs with bit.ly See graphs of your Twitter usage statistics 05/09/2010 www.rba.co.uk 63

Twinbox for Outlook 05/09/2010 www.rba.co.uk 64

Twitter search – http://search.twitter.com/ 05/09/2010 www.rba.co.uk 65

Twitter search – http://www.twazzup.com/ 05/09/2010 www.rba.co.uk 66

Who is referring to your stuff? http://www.backtweets.com/ 05/09/2010 www.rba.co.uk 67

Tweet link data – Tweetdeck 05/09/2010 www.rba.co.uk 68

Backup your Tweets Twapper Keeper - Archive Tweets http://twapperkeeper.com/ Tweetdoc: Document your twitter event http://www.tweetdoc.org/ The Archivist: Save And Export Twitter Searches Before They Go (need to download a program to your computer) http://visitmix.com/Opinions/the-archivist Back up your tweets to a blog page Twittinesis http://www.twittinesis.com/ Twinbox for Outlook 05/09/2010 www.rba.co.uk 69

Twitter cheat sheets and resources Getting Started with Twitter http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc Twitter Cheat Sheet 1.2 http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf Twitter Cheatsheet – Phil Bradley http://www.scribd.com/doc/20128389/Twitter-Cheatsheet l Twitter: A quick start guide for people in and around government http://www.learningpool.com/twitterguide/index.php 05/09/2010 www.rba.co.uk 70

Yammer http://www.yammer.com/, http://blog.yammer.com/ Corporate version of Twitter Keep everything within the organisation Hosted on Yammer’s site No 140 character limit, can attach files Invite partners and colleagues from outside of the organisations (Priced Silver package - $1/user/month) I’m Yammering away… http://robwood.wordpress.com/2009/04/16/im-yammering-away/ 05/09/2010 www.rba.co.uk 71

Tools for collaborating on documents e.g. wikis, Google Docs/Apps Single locally stored copy instead of multiple email copies Version control Collaborators do not have to be running the same software or same version of the software Can see the “time line” or history of edits, who has edited what and when Useful in compliance situations 05/09/2010 www.rba.co.uk 72

Wikis wiki-wiki – Hawaiian meaning quick First wiki was the WikiWikiWeb, Ward Cunningham 1995 A collaborative web application that allows users to easily add and edit content Can be used for developing documentation, course content project management developing a conference programme and proceedings a web site History keeps a record of the changes and different versions of the documents 05/09/2010 www.rba.co.uk 73

What are wikis used for? Wikis for training materials and conference organising http://swashford.wordpress.com/2008/01/11/wiki-wonders/ Wikis for compiling subject guides http://meredith.wolfwater.com/wordpress/index.php/2008/01/09/we-have-wiki/ Business Essentials on the Web http://bl-business-essentials.wikispaces.com/ Using a Wiki for an Intranet - Janssen-Cilag, http://www.fastforwardblog.com/2007/09/18/enterprise-wiki-increases-collaboration-and-connections-at-janssen-cilag/ 05/09/2010 www.rba.co.uk 74

NHS Bolton Library http://boltonpct.pbworks.com/ 05/09/2010 www.rba.co.uk 75

Experimenting with wikis and document sharing May already have wiki options on your system Blackboard, Moodle, SharePoint, existing CMS feedback on Sharepoint wiki – robust but basic Not always straightforward to install on your own system use third party “wiki farms” to start with Comparison of wiki farms – Wikipedia http://en.wikipedia.org/wiki/Comparison_of_wiki_farms some wiki farms make your wikis completely open, that is viewable and editable by anyone Don’t call it a wiki! 05/09/2010 www.rba.co.uk 76

Experimenting with wikis and document sharing Some wiki farms to try: PB Works (was Peanut Butter Wiki) http://pbworks.com/ Wikispaces http://www.wikispaces.com/ Wet Paint http://www.wetpaint.com/ Also try Google Docs http://docs.google.com/ Google Sites http://sites.google.com/ 05/09/2010 www.rba.co.uk 77

Google Docs http://docs.google.com/ need a Google account text documents (Word, Open Office, Star Office) spreadsheets, presentations Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) Invite others to share your documents Edit documents online with whomever you choose Has a similar version/history record as wikis “Google Docs suffers privacy glitch “ http://news.cnet.com/google-docs-suffers-privacy-glitch/ 05/09/2010 www.rba.co.uk 78

Google Sites http://sites.google.com/ Marketed as a way of producing your own site hosted on Google Can be set up and used as a wiki 100 MB storage 05/09/2010 www.rba.co.uk 79

Flickr http://www.flickr.com/ Share photos with selected individuals or make public Monitor what people are putting up about you and your organisation Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ make sure you tag and describe them, organise into sets decide on copyright and Creative Commons licenses Embed your photos in your web site, blog, Facebook page, Netvibes etc. Google alternative http://picasaweb.google.com/ 05/09/2010 www.rba.co.uk 80

Flickr 05/09/2010 www.rba.co.uk 81

Day 94 - MRSA Hysteria http://www.flickr.com/photos/jonpsaunders/2216273489/ Search Flickr for your keywords/organisation Interesting to see who is putting up what May also be able to spot negative experiences and stop them escalating Important to look at comments as well as photographer’s description 05/09/2010 www.rba.co.uk 82

Flickr photo information and stats 05/09/2010 www.rba.co.uk 83

Twitpic.com 05/09/2010 www.rba.co.uk 84

Presentations Put them on slideshare.net, authorstream.com, slideboom.com Slideshare sometimes blocked  Decide on format and copyright license Allow people to download the original ppt or only display it within Slideshare or via your embedded link? Embed a Slideshare “presentation pack” Announce a new presentation on webpage, blog, Twitter, Facebook embed in web or blog announcement using code supplied by the slide sharing site LinkedIn, Slideshare 05/09/2010 www.rba.co.uk 85

05/09/2010 www.rba.co.uk 86

Also automatically added to... 05/09/2010 www.rba.co.uk 87

Presentations – who’s been looking? 05/09/2010 www.rba.co.uk 88 Twitter Slideboom Slideshare authorSTREAM

Slideshare for research 05/09/2010 www.rba.co.uk 89 Identify a relevant presentation and Slideshare will try and find similar types of presentation

Videos & podcasts For example Vimeo.com, YouTube.com, dailymotion.com News, ‘how to’ videos, corporate broadcasts, presentations, advertise your services Embed, promote, tweet etc 05/09/2010 www.rba.co.uk 90

Youtube.com 05/09/2010 www.rba.co.uk 91

iTunesU 05/09/2010 www.rba.co.uk 92

05/09/2010 www.rba.co.uk 93

05/09/2010 www.rba.co.uk 94

iTunes – search on coeliac 05/09/2010 www.rba.co.uk 95

Podcasts Podcasting Hacks: Tips and Tools for Blogging Out Loud (Paperback) by Jack Herrington ISBN 13: 978-0596100667 Podcasting for Dummies by Kreg Steppe, Tee Morris, Chuck Tomasi, and Evo Terra, ISBN 13: 978-0470275573 05/09/2010 www.rba.co.uk 96

Social bookmarking Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11 (1), March 2007, Knowledge Management Supplement http://www.informationadvisor.com/IA_KM_March07.pdf Diigo http://www.diigo.com/ Del.icio.us http://del.icio.us/ Connotea http://www.connotea.org/ 2Collab (Elsevier) http://www.2collab.com/ 05/09/2010 www.rba.co.uk 97

Facebook Facebook for business or friends and family? Get a page because people expect you to have one, to make sure no-one else uses your name? Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed Search for people and companies Think about different emphasis to blogs and web pages – what are the important issues for your “fans” Campaigns How to create brand awareness on Facebook http://searchengineland.com/how-to-create-brand-awareness-in-facebook-29014 05/09/2010 www.rba.co.uk 98

Facebook – NHS Western Cheshire 05/09/2010 www.rba.co.uk 99

http://www.facebook.com/LancasterUniversityLibrary 05/09/2010 www.rba.co.uk 100

http://www.facebook.com/marmitebars Campaigns – e.g. gathering feedback and opinions on the new marmite bar! 05/09/2010 www.rba.co.uk 101

YouTube - Facebook Song, Scottish Falsetto Sock Puppet Theatre http://www.youtube.com/watch?v=x7RrHXNyONc 05/09/2010 www.rba.co.uk 102

LinkedIn http://www.linkedin.com/ Regarded as a professional version of Facebook Set up your profile Invite people to join your “network” Set up groups Search for people Search for companies and organisations Information drawn from: BusinessWeek (if available) LinkedIn data and people profiles 05/09/2010 www.rba.co.uk 103

LinkedIn 05/09/2010 www.rba.co.uk 104

Share bars and buttons 05/09/2010 www.rba.co.uk 105 http://addthis.com/

Search tools for social media Excellent presentation from Phil Bradley covers the best http://www.slideshare.net/Philbradley/social-media-search-engines “20 search engines that each add something into social media search, and they’re all worth exploring in some detail” My two personal favourites from his list http://socialmention.com/ http://www.addictomatic.com/ 05/09/2010 www.rba.co.uk 106

Mashups A digital mashup is a digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work http://en.wikipedia.org/wiki/Mashup_(digital) Achieved using RSS, APIs (Application Programming Interface), widgets, gadgets, ‘stuff’ Purists say if you use “glue stick’” it is not a mashup, e.g. simply adding a Flickr ‘widget’ to your blog If you use “glue logic” it is a mashup e.g. Yahoo Pipes to combine feeds and sources, filter, process/transform see Mashed Libraries - What is a Mashup + DEMO http://www.slideshare.net/psychemedia/mashed-libraries-what-is-a-mashup-demo-presentation 05 September 2010 Karen Blakeman www.rba.co.uk 107

Google Maps UK - http://maps.google.co.uk/ Easy to create own maps and add markers and information MapAList - Create and Manage Maps of Address Lists http://mapalist.com/ e.g. Charles Arthur: BT 'fast broadband' locations mapped by Mapalist | Technology | guardian.co.uk http://www.guardian.co.uk/technology/blog/2009/mar/23/broadband-fibre-cabinet-bt-map 05 September 2010 Karen Blakeman www.rba.co.uk 108

Berkshire Flood Map http://tinyurl.com/csyrhf 05 September 2010 Karen Blakeman www.rba.co.uk 109

http://maps.google.co.uk/maps/ms?ie=UTF8&hl=en&msa=0&msid=107597740337879315660.00000112a32bb2970864c&ll=53.402829,-2.981157&spn=0.017245,0.038581&z=15 05/09/2010 www.rba.co.uk 110

http://www.recyclenow.com/ 05 September 2010 Karen Blakeman www.rba.co.uk 111

Twitterplan http://www.twitterplan.co.uk/ 05 September 2010 Karen Blakeman www.rba.co.uk 112

#uksnow Tweets - http://www.benmarsh.co.uk/snow/ 9.55 am 2nd February 2009 Google Earth & Twitter hashtag #uksnow Twitterers asked to include first half of post code and give the snowfall marks out of ten e.g. #uksnow RG4 3/10 05/09/2010 www.rba.co.uk 113

Mashup conferences (sort of) Mashed Libraries “unconferences” Twitter #mashlib Mashedlibrary http://www.mashedlibrary.com/wiki/index.php?title=Main_Page Next event in Bath #mashspa http://blogs.ukoln.ac.uk/mashspa/ 05 September 2010 Karen Blakeman www.rba.co.uk 114

Does Web 2.0 work? Web 2.0 fails to excite today's researchers - PUBLISHING 2.0 - Research Information http://www.researchinformation.info/features/feature.php?feature_id=236 Social networks - are they useful or pointless? - Trading knowledge - Frank Norman‘s blog http://network.nature.com/people/franknorman/blog/2009/10/30/social-networks-are-they-useful-or-pointless A study of scholarly communication between chemists and of their use of Web 2.0 technologies, Bill Town, ICIC, Sitges, Spain, 19th October 2009 http://www.infonortics.com/chemical/ch09/slides/town.pdf Full JISC report http://www.jisc.ac.uk/media/documents/aboutus/workinggroups/scadvocacyfinal%20report.pdf 05/09/2010 www.rba.co.uk 115

Risk assessment and mitigation Brodkin, Jon. "Gartner: Seven cloud-computing security risks” http://www.infoworld.com/article/08/07/02/Gartner_Seven_cloudcomputing_security_risks_1.html 05/09/2010 www.rba.co.uk 116

Which collaborative tools will work for you? 05/09/2010 www.rba.co.uk 117 Feedback from participants at a Web 2.0 workshop. The same one day workshop was delivered to three separate groups of people (mostly public sector and academic librarians) over a two week period

What next? YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE Look at what you already have – can you do more with it using social media? Play and experiment If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it! 05/09/2010 www.rba.co.uk 118

Further reading This is Social Media: tweet, blog, link and post your way to business success. Guy Clapperton, Publisher: Capstone (27 Oct 2009) ISBN: 978-1906465704 Phil Bradley’s I want to: Web 2.0 applications, utilities & resources http://www.philb.com/iwantto.htm http://philbradley.typepad.com/i_want_to/ Library Mashups: exploring new ways to deliver library data Edited by Nicole C England. Facet Publishing (15 Sep 2009) ISBN 978-1856047036 05/09/2010 www.rba.co.uk 119

And finally.. A photo I took at Prague Zoo 2 years ago and uploaded to Flickr Picked up in a search for training providers along with some of my Slideshare presentations and my Twitter profile (I never did find out what the exact search strategy was ) Person was intrigued by the photo, investigated me further and the result was a new project and more business! 05/09/2010 www.rba.co.uk 120