IP NISSAN A Technological approach to the car business By: Vector Informatics http://startvector.com A new paradigm of buying and selling cars Headquarter Nissan of Columbus, Georgia http://headquarternissan.com http://ipnissan.com

Components of the sales process What do people do when they buy a car? Where do they obtain information about cars? How is that information presented by dealers? What resources are available on the internet for car buyers? Contact Test Drive Due Diligence Service Support Sales

Why do customers come to a dealership? Ipnissan.com Reasons why people come to a dealership Obtain information Purchase vehicles Complain about their life problems (nothing better to do!) Collect information about how to run a dealership (competition!) Look for jobs Trade-in their clunker ALL OF THESE THINGS CAN BE DONE ON THE INTERNET – IPNISSAN.COM !

Internet Statistics IPNISSAN.COM

Why bother with SEO, it doesn’t sell cars

Socialnomics

What really motivates us?

What is IPNISSAN? Domain analysis A redirect to headquarternissan.com A second URL which is indexed by search engines Easy to remember (10/10 vs. 7.14/10) see image above (ACCORDING TO XINU.COM ) IPNISSAN.COM HAS A HIGHER ALEXA RANK THAN TROPHY NISSAN!

Nissan Technology Nissan invests heavily in technology, shouldn’t the sales process involve technology? The global automotive industry spent 67 Billion Euros on R&D in 2005. The average car has 50 microprocessors in it Nissan CEO says Leaf is “New Paradigm of the Car”

Presentation by Vector Informatics http://pleaseblogin.com IPNISSAN.COM HTTP://IPNISSAN.COM