Mobile Landing Pages “5 things every mobile landing page needs!” Practical & actionable tips by Arun Agrawal Webile Designer and Developer www.webile.co.uk

2 Mobile Advertising Pays You have realized that it is very rewarding to advertise on the growing mobile media like mobile web sites running Adsense and ad-supported native apps in addition to mobile based searches. You have written highly effective ad copy. What next?

3 You need an effective landing page for your mobile advertising campaigns to get the best conversions. Here are 5 things that you must do on your mobile landing pages: But how?

4 Mobile Landing Pages Tip 1 You must have a mobile browser compatible landing page. Do not send the clicks to a regular large-screen web site or you will almost certainly lose their attention. Nothing is more frustrating to click on an ad on a mobile phone and land up on a super zoomed-out classic website, where one can read nothing without zooming and endless scrolling.

5 Mobile Landing Pages Tip 2 Continue the experience and build upon the promise made. If your ad talked about a free download, the landing page should put that free download right up there. You should not make them jump through hoops just to get it. A quick sign-up form is fine but do not distract them with other offers here.

6 Mobile Landing Pages Tip 3 You must include trust-building elements like famous-brand logos that you are connected with, short testimonials from previous users and number of registered users. Keep the pages small and fast loading because it takes time to load things on the mobile browser, even when on 3G.

7 Mobile Landing Pages Tip 4 Mobile users are very comfortable calling as compared to filling up forms with the clumsy keyboard. If you have the resources to receive incoming calls, you should put up a prominent touch-to-call or click-to-call button. It may be easier to convert that lead into a sale by a knowledgeable call handler, than with email follow-ups.

8 Mobile Landing Pages Tip 5 Keep your forms as small as possible. There is a high abandonment rate on large forms accessed from a mobile. Do you really need the name? Can you manage that ebook sale without asking for the street address and ZIP code? Can you collect some data in the 2nd stage, during follow-up?

Mobile Landing Pages Applying these tips will help you derive a fantastic conversion from your mobile traffic and add a nice chunk to your bottomline. 9

10 Websites for Mobile Access are also called webiles! Get your landing pages designed by the experts at http://www.webile.co.uk/