27 Killer FB Posts Strategy For Small Business Owners

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27 Killer Facebook Post Ideas for SMALL BUSINESS OWNERS

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IN A RUT WHEN IT COMES TO KNOWING WHAT TO POST ON FACEBOOK? YOU ARE NOT ALONE! I have seen many small businesses owners get hung up on posting the same types of content over and over again…whether they are working or not. We will give you 27 killer Facebook post ideas for small business owners that WILL work, by generating lots of likes, shares and comments, as well as increased clicks through to your website.

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1 SHARE THE RESULTS OF YOUR POLL! Social Network should DEFINTELY win! No way! Black Swan was WAY better! If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).

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2 RUN A POLL Polls are great not only for generating discussion, but for gaining valuable insights from your audience. Here is a link that will take you directly to Facebook’s Poll app.

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3 POSE A PROBLEM & ASK FOR ADVICE This type of post is great on a number of different levels. People LOVE to answer questions and to help solve problems. Also, if you ask a question that may also help THEM with a problem, they will be grateful for the help! SOME IDEAS INCLUDE: What would you do if… One of our readers has a question. Can you help? I need to make a decision and am looking for your feedback… What advice would you offer to a person who is struggling with…

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4 CREATE A CONTEST POST Everyone loves a good contest! There are a ton of great contest apps out there that you can use to run your contest AND grab emails to add to your list! There’s nothing like a good twofer, right?   I use Heyo and have had great success when using their app to run my contests, promotions and special offers. There are other apps available like TabSite and ShortStack, or you can also run Facebook contests directly on your fan page.  (Check out their contest/giveaway rules here)   

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SEASONAL POST Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person! 5

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6 FOLLOW FRIDAY Give your fans the opportunity to share a link to their website or Facebook Page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections. My followers actually look forward to my Facebook Friday post every week. On average, I would say about 450-500 people engage with it by commenting with the link to their Facebook Fan page every week. Crazy! I was actually looking for a fitness coach! Here’s a link to my Facebook Fitness Fan page!

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7 SHARE INSPIRATIONAL IMAGES If you follow me on Facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on Facebook).   I choose to encourage and inspire my fans by posting inspirational or motivational quotes and images. This works with every client we have ever had, by the way! Photos account for 93% of the most engaging posts. They also receive 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.

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8 FILL-IN-THE-BLANK I am not exactly sure what it is about fill-in-the-blank posts, but people just love them! You can rephrase just about any question as a fill-in-the-blank and they often receive more engagement than basic questions. Test this out for yourself! TIP: When you make these fill in the blank questions, keep it simple. People are more likely to comment if they can give a 1-2 word answer.

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9 FAN CHALLENGE Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone! 30-days to a more organized house (post a daily organization tip) SOME EXAMPLES INCLUDE: 7-days to tighter abs (post a daily video or blog post sharing the best core exercises) Gain 1000 fans Gain 1000 fans (give actionable tips for increasing your fans’ Facebook audience)

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10 FAN-ONLY DISCOUNT Offer your Facebook fans an exclusive discount, just for being a fan!   Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares.   78% of consumers interact with brands on social media for coupons and promotions

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11  BLOG POST EXCERPTS I see many business owners posting links to their blog posts without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.

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12 AN EXPERT TIP Share a tip from an industry expert for solving a common problem or overcoming a challenge. The expert could even be YOU!

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13 CROSS-PROMOTE WITH SOMEONE ELSE IN YOUR NICHE Team up with a business that offers a complimentary product or service and help cross-promote each other. Tag each other in posts, recommend that your fans ‘like’ each other’s Pages, or simply share each other’s content.

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14 HUMOR/RELATABLE POSTS It is no secret that people love to laugh! Throwing in a humorous or funny post every now and then is a great way to show people your funny side and get them laughing on the other side of their screen. Relatable posts also do extremely well on Facebook! While slightly different than a personal post, relatable posts can add a human side to your brand. To give you an idea, in two months this post has reached over 21.6 million people and has over 1.6 million Likes, Comments and Shares!

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15 LINK TO A TUTORIAL Give your fans a step-by-step guide or tutorial for how to do something. These types of posts are GREAT for getting engagement, especially click-throughs and shares! People love it when you can show them how to do something! Especially if it’s something quick and easy and solves one of their pain points.

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CAPTION A PHOTO Posting a picture and asking your fans to “caption this photo” is a great way to get some engagement! You don’t always have to be looking for the likes and shares. Sometimes some good ol’ fashioned comments and conversation can be the best way to grow a loyal following and get repeat engagement on your fan page. Turn it into a contest! Do something brand-related! Use a cute or funny picture! 16

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SHARE A PICTURE OF YOUR BUSINESS, EMPLOYEES OR OFFICE  Sharing a photo of your workspace, your employees or even your customers (with their permission, of course) makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships. 17

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A PERSONAL POST This is where you, as a small business owner, have an inherent advantage. Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow. You might be surprised by how many people connect with you not only on a business level, but on a personal level. 18

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YOUR OWN PREDICTIONS Chances are you have a pretty good bank of knowledge about your industry stored up in that noggin of yours and people LOVE to know what new or upcoming trends you see just around the corner!   Share these predictions with your community and open up the conversation for other people’s predictions. 19 Really? I’m going to have to look into that since I’m not doing anything with video right now. I think video is going to reign supreme on social media this year.

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BE IMPERFECT Whoever said we need to be perfect in order for people to like us? Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person. This is a great way to make your brand more personable and more relatable! 20

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INDUSTRY NEWS THAT IS RELEVANT TO YOUR FOLLOWERS If you are in a particular industry and are well-known for being a thought-leader (or are interested in positioning yourself as one), then be sure to post relevant and breaking news that your audience would appreciate! Who knows? They may even come to you FIRST to get their news! 21

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CUSTOMER SUCCESS STORIES OR TESTIMONIALS Featuring customers is not only a great way to inspire engagement (let’s face it, others will hope to be featured too), but it also showcases your product or service.   Additionally, these testimonials work as positive reviews to your other fans or visitors to your page. You never know when someone who was considering buying your product or service might see these testimonials and finally commit to the buy themselves. 22 72% of consumers trust online reviews as much as personal recommendations.

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ASK WHAT PAIN POINTS THEY HAVE AND HELP SOLVE THEM! Is there anything easier than just ASKING your fans what problems they have that you might be able to fix? Worst case scenario is you can’t help them yourself, but can point them in the direction of someone who can. BEST case scenario…your fans have just given you an idea for a new product or service to offer them! It’s the best of both worlds! You get to help your fans and they have just helped YOU! 23 What do you struggle with most when dealing with Facebook ads?

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A VIDEO ABOUT YOUR BUSINESS OR YOUR THOUGHTS Video is going to be HUGE in 2015! With that said, short videos are a great way to give an inside or “first look” at something going on in your business or just expressing your own thoughts to your fans. 24 Your thoughts on breaking news or ideas in your industry Interviews with other industry leaders New product/service videos

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LINKS TO OTHER PEOPLE’S CONTENT Sharing is caring…am I right? If you see someone else in your industry, or in an industry closely related to yours, post something that you think your fans would enjoy…SHARE IT!   Not only does it give you more credibility by knowing who’s who in your industry but sharing content that your fans find beneficial makes you someone they will come back to frequently in order to stay on top of what’s new! 25 It can possibly lead to some great partnerships or cross-promotion opportunities!

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FAN APPRECIATION POSTS I have already mentioned customer success stories and testimonials, but fan appreciation posts take that to the next level. Fans want to know they are appreciated. If you make your fan appreciation a set or scheduled occurrence that fans know to look out for, then they are more likely to engage with you in hopes of being featured! It also shows that you really do appreciate your fans since they are the ones keeping you in business! 26

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NATIONAL _______ DAY POSTS I’m sure you have seen them in your own newsfeed, the “National Talk Like a Pirate Day” or “National Donut Day,” etc. These are easy posts (especially since there is something for almost every day of the year), but they can get a surprisingly large amount of engagement when you create a graphic to go along with it. You can find the entire calendar here. 27

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THERE YOU HAVE IT!  25 OF THE BEST, TRIED & TRUE POST IDEAS TO GET YOUR CREATIVE JUICES FLOWING AGAIN! Presented by the social media experts @ SKARTEC Digital Marketing Academy

Summary: SKARTEC Digital Marketing Academy provides you 27 killer Facebook Posts ideas for small business owners that WILL work, by generating lots of likes, shares, and comments, as well as increased clicks through to your website.

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