Social Search


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16/10/2010 1 Photo: Rows and Columns taken by Mark Skipper (Bitterjug) This presentation is licensed under a Creative Commons Attribution 3.0 License Social Research Internet Librarian International 2010 #ili2010 Friday, 15th October 2010 @karenblakeman

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Using social media and networks for research It is where many people spend a lot of their time comScore: Facebook Takes Lead In Time Spent, It is where people share information and ask questions Businesses and organisations now taking social media seriously Search engines incorporating social media, networks and realtime data in results 16/10/2010 2

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Google – BP oil spill 16/10/2010 3 Results from Google News & blogs Latest results - rolling feed of headlines from Twitter, blogs, discussions

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Google – BP oil spill 16/10/2010 4 Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.

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Google results – a person (me!) 16/10/2010 5 Latest results. Rolling feed of headlines from Twitter, blogs, discussions About/CV page LinkedIn profile Slideshare profile

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Google results – a person (me!) 16/10/2010 6 Blogger profile Twitter profile Yasni profile Mashed Library wiki activity Facebook profile

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Your social circle Included in your search results if you are signed in to your Google account - maybe 16/10/2010 7

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Google Social 16/10/2010 8

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Your social circle 16/10/2010 9 List of direct and secondary connections

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Your social circle – social content 16/10/2010 10

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“Traditional” search centralised databases of web pages, images, video etc massive amount of data “old” information, out of date “Real time” search live, real-time searching of tweets, videos, blog postings etc limited to “current” data & selected networks up to the minute but skewed view of a topic 16/10/2010 11 Earthquake: Twitter trounces traditional news sources again!

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Search social media using specialist tools or within the network itself Contribute and ask questions within your own networks – get involved! Facebook, LinkedIn Twitter Videos – Youtube, Vimeo, Dailymotion, Blinkx Images – Flickr, Compfight, Geograph, Wikimedia Commons, Morguefile Presentations – Slideshare, authorstream, Use the new options on the Google results page Lots of other stuff going on 16/10/2010 12

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Google Blogs 16/10/2010 13

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Google Updates 16/10/2010 14

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Google Discussions 16/10/2010 15

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Google Realtime “Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world “ 16/10/2010 16

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Search tools for social media Excellent presentation from Phil Bradley covers the best “20 search engines that each add something into social media search, and they’re all worth exploring in some detail” My two personal favourites from his list 16/10/2010 17

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Searching Twitter and tweets To use Twitter’s Find People you need to be signed in to Twitter Alternatively search for people or organisations using Tweepz ( Searching public tweets, Twapperkeeper ( archives on keywords or hashtags setup by individuals particularly useful for conference and event tweets Who is referring to your web site, blog, slideshare presentation etc. on Twitter Backtweets – enter the URL of your home page or a specific page 16 October 2010 Karen Blakeman 19

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Twitter: and 16 October 2010 Karen Blakeman 20

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Images Copyright! Look for creative commons but check the license licenses vary (reuse, commercial use, derivatives) Flickr Creative Commons of Compfight Flickr – beware, some images are licensed under Getty Images Geograph Wkimedia Commons BUT.......... 16/10/2010 21

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Guardian Datablog 16/10/2010 22

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Google Property Bus stops near properties but where has the data come from and how up to date is it? 16/10/2010 24

Slide 25 16 October 2010 Karen Blakeman 25 WRONG!!!

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Authenticity and trust Look at the biography or profile if there is one. Check out previous work, postings, tweets etc. Who else is part of their network Who is linking or referring to the article and what are they saying about it Put the posting, tweet or update into context Look at the whole conversation timeline who else is contributing look for clues, what isn’t there 16/10/2010 26

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16/10/2010 29 iPhone 4 to be recalled: it’s true – the Daily Mail says so

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Dealing with information overload Set up automatic searches to alert you to new stuff RSS feeds Google Reader, Netvibes, iGoogle, Outlook, Firefox extensions, desktop clients (Great News, Feedreeder, RDD Bandit) Be ruthless – if you keep marking a feed as read without reading it then delete it! Be selective in who you follow, “friend”, add to network Twitter make use of Twitter apps or desktop clients e.g. Tweetdeck to manage your Twitterstream and searches you do not have to follow everyone who follows you you do not have to read every single tweet in your Twitterstream (but do make sure you keep on top of your ‘mentions’, public replies and direct messages (DMs) 16/10/2010 30

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Managing your tweets 16/10/2010 31 Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected tweeters

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Yet more columns 16/10/2010 32 Search on my name/company (what are people saying about me?), monitoring other organisations, follow groups or individual people

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and finally....the best form of social research! 16/10/2010 33 Taken by Benjamin Ellis

Summary: Presentation on searching social media given at Internet Librarian International, 15th October 2010, London.

Tags: "social media" "search strategies" ilil2010 "internet librarian international"